Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social recruiting uses social media profiles, blogs, and other Internet sites to find information on candidates.[1] It also uses social media to advertise jobs either through HR vendors or through crowdsourcing where job seekers and others share job openings within their online social networks.
Social recruiting's effectiveness and return on investment have been difficult to determine, since applicants do not usually apply through the social channels which first attracted them. In May 2013, Maximum Employment Marketing Group released the Social Recruitment Monitor, which ranks the reach, engagement, and interactivity of employers' social recruiting efforts around the world.[2][3]
^Clements, Alison (16 February 2012). "Social media and recruitment: time for a coherent HR strategy?". HR Magazine. Retrieved 26 January 2016.
^"Maximum's New Social Recruitment Monitor Releases First Performance Findings for Major US Companies". The Wall Street Journal.
^"New Survey Introduces Tool to Measure Employers' Social Media Reach".
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