This article is about the internet activism initiative. For other uses, see Sleeping Giant.
Sleeping Giants
Sleeping Giants logo
Formation
November 2016; 7 years ago (2016-11)
Founders
Matt Rivitz, Nandini Jammi
Founded at
United States
Matt Rivitz in 2022Nandini Jammi in 2020
Sleeping Giants is a social media activism organization aiming to pressure companies into removing advertisements from several conservative news outlets by publicly accusing them of malpractices such as misinformation and hate speech.[1] The campaign started in November 2016,[2] shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News.[3][4] The campaign has sections in Australia,[5] Brazil,[6] Canada,[7] France[8] and Germany.[9]
The American campaign operated anonymously until The Daily Caller identified freelance copywriter Matt Rivitz as the founder, a story confirmed by Rivitz.[10] Shortly afterward, a New York Times profile of Rivitz and freelance copywriter and marketing consultant Nandini Jammi said the two ran the campaign's Twitter account "along with other still anonymous contributors".[11] Other reports identified Jammi as "co-founder".[12][13] Jammi later left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together".[14][15]
^Farhi, Paul (September 22, 2017). "The mysterious group that's picking Breitbart apart, one tweet at a time". The Washington Post. ISSN 0190-8286. Archived from the original on September 22, 2017. Retrieved October 5, 2020.
^Kerr, Dara (February 3, 2017). "Tech companies' newest cause celebre? Boycott Breitbart". CNET. Archived from the original on June 11, 2019. Retrieved November 21, 2018.
^Kennedy, Pagan (January 7, 2017). "How to Destroy the Business Model of Breitbart and Fake News". The New York Times. ISSN 0362-4331. Archived from the original on September 18, 2017. Retrieved November 21, 2018.
^Kramer, Mattea (May 23, 2017). "These Protesters Are Hitting Trump Where It Actually Hurts". The Nation. ISSN 0027-8378. Archived from the original on December 13, 2019. Retrieved November 21, 2018.
^"Sleeping Giants Oz: How an anonymous Twitter account took on Sky News". ABC News (Australia). November 28, 2018. Archived from the original on June 25, 2020. Retrieved November 11, 2022.
^Mann, Richard (May 24, 2020). "Rapidly Growing, Sleeping Giants Movement Annoys Bolsonarist Shock Troops". The Rio Times. Archived from the original on October 27, 2020. Retrieved September 20, 2020.
^Cite error: The named reference :3 was invoked but never defined (see the help page).
^Cite error: The named reference :4 was invoked but never defined (see the help page).
^Wirminghaus, Niklas (February 27, 2017). "Keine Werbung auf Breitbart – Initiative "Sleeping Giants" kommt nach Deutschland" [No advertising on Breitbart – "Sleeping Giants" initiative comes to Germany]. Gründerszene Magazin (in German). Archived from the original on October 26, 2020. Retrieved November 28, 2020.
^Coffee, Patrick (July 17, 2018). "The Daily Caller Names Founder of Sleeping Giants, Which Organized Breitbart Advertiser Boycotts". Adweek. Archived from the original on September 15, 2020. Retrieved November 21, 2018.
^Sapna Maheshwari. "Revealed: The People Behind an Anti-Breitbart Twitter Account". The New York Times. Archived from the original on October 31, 2020. Retrieved July 9, 2020.
^Swant, Marty. "As Civil Rights Groups Ask Marketers To Boycott Facebook, Outdoor Brands Pause Spending". Forbes. Archived from the original on July 10, 2020. Retrieved July 10, 2020.
^Crowley, James (November 5, 2019). "PayPal to cut off donations to right-wing YouTuber Stefan Molyneux following social media divestment campaign". Newsweek. Archived from the original on January 3, 2021. Retrieved January 11, 2021.
^Jammi, Nandini (July 9, 2020). "I'm leaving Sleeping Giants, but not because I want to". Medium. Archived from the original on July 9, 2020. Retrieved July 9, 2020.
^Nash, Charlie (July 10, 2020). "Sleeping Giants Apologizes to Woman of Color Co-Founder 'Gaslighted' Out of Org". Mediaite. Archived from the original on November 22, 2020. Retrieved November 24, 2020.
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