Privately held company (1881–1959) Subsidiary (1959–85)
Industry
Sports equipment, textile, footwear
Founded
1881
Founder
Ralph and Albert Slazenger
Headquarters
Shirebrook, Derbyshire, England
,
United Kingdom
Area served
Worldwide
Products
Racquets
Tennis equipment
Cricket equipment
Golf equipment
Apparel
Accessories
Parent
Dunlop Rubber (1959–85) BTR plc (1985–99) Frasers Group (2004–present)
Website
slazenger.com
Slazenger (/ˈslæzəndʒər/) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct).[1] The company was established as a sporting goods shop in 1881 by Ralph and Albert Slazenger on Cannon Street, London.[2] Slazenger was acquired by Dunlop Rubber in 1959. Dunlop was acquired by BTR in 1985. Sports Direct acquired the business in 2004.
Frasers Group offers a range of products under the Slazenger label, including equipment for cricket, field hockey, golf, swimming, and tennis, and a clothing line. Slazenger produced the official football match ball for the 1966 FIFA World Cup.[3]
Slazenger has the longest-running sporting sponsorship in the world, thanks to its association with the Wimbledon Tennis Championship, providing balls for the tournament since 1902.[4]
^Cite error: The named reference guard was invoked but never defined (see the help page).
^J. R. Lowerson, 'Slazenger, Ralph (1845–1910)’, Oxford Dictionary of National Biography, Oxford University Press, 2004 accessed 17 Jan 2014
^"The Footballs during the FIFA World Cup". Football Facts. FIFA. Archived from the original on 28 November 2013. Retrieved 6 July 2018.
^"A 115-year-old tale of sport's surviving sponsorships". Inside Sport. 15 October 2017. Retrieved 31 August 2022.
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