Global InformationShowpo information
 | |
| Industry | Online Retail, Fashion, Clothing, Shoes |
|---|---|
| Headquarters | Sydney, New South Wales, Australia |
Key people | Jane Lu (CEO) |
| Products | Clothes, Shoes and Accessories |
| Revenue | US$ 30 million (2017) |
| Website | https://www.showpo.com |
Showpo is an Australian online fashion retailer founded by businesswoman Jane Lu.
[1] Primarily targeted at women aged 25 -35, the company's vision is to become a brand where customers can feel confident and empowered. Showpo takes pride in its dedication to promoting body positivity and inclusivity within its ranges.[2] As of June 2017, Showpo's annual revenue was $30 million,[3] with 35% of sales occurring internationally.[4]
Showpo's CEO Jane Lu has described the company's social media branding as its "biggest competitive advantage".[5] As for 2023, the company boasts an impressive 3.7M+ followers across several social media platforms.[6]
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "From the source: Jane Lu, Showpo". www.insideretail.com.au. 8 June 2017. Retrieved 12 October 2017.
- ^ "Showpo is killing it". www.businessinsider.com.au. Retrieved 12 October 2017.
- ^ "How Jane Lu Built Showpo Into a Powerhouse Brand". www.lifehacker.com.au. 24 July 2017. Retrieved 12 October 2017.
- ^ "INSIDE SHOWPO'S MARKETING MACHINE: How Jane Lu built a powerhouse digital brand". www.lifehacker.com.au. Retrieved 12 October 2017.