Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion. When emotion flows in the marketplace, your product shines. When there is no emotion from the product, customers lack the enthusiasm and passion that launches a product to success.[1] Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brandgon image in the consumer's mind.[2]
^Boatwright, Peter (2011). Built to love: creating products that captivate customers. Readhowyouwant.com Ltd. ISBN 978-1-4596-2689-8. OCLC 960187000.
^Hultén, Bertil (2011), "Sensory marketing: the multi-sensory brand-experience concept", European Business Review, 23 (3): 256–273, doi:10.1108/09555341111130245
Sensorybranding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional...
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mind-blowing Detroit home that features floor-to-ceiling folk art relics and a sensory-overload attic packed with some naughty treasure. Down the road, a random...
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