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Search engine marketing in China information


As of 2010, the largest internet enterprises in China were Baidu, Tencent, and Alibaba followed by Soso, Sogou, Bing, and Yahoo. In March 2010, Google which had been in the list from 2000, was forced to pull out from China because of a heated dispute with the Chinese Government regarding the censoring of search engine results.[1]

China also has banned Twitter, YouTube and Facebook. There are local Chinese versions available in the form of Sina Weibo and Youku.

The Great China Firewall's presence obviates international businesses from gaining a foothold in China's online market. This gives local businesses the opportunity to compete against each other. It also allows them to create their own platforms that can rival their western counterparts. An example of this is Baidu, China's search engine comparable to Google. Baidu controls 76% percent of China's market share.

  1. ^ "BREAKING: Google Pulls Search Engine Out Of China". Business Insider. 2010-03-22. Retrieved 2015-09-20.

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