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The Seagram Company Ltd.
Trade name
Seagram's
Company type
Public
Traded as
TSX: VO[1] NYSE: VO
Industry
Beverages
Founded
1857; 167 years ago (1857), in Waterloo, Ontario, Canada
Defunct
2000 (2000)
Fate
Seagram's core business was broken up and acquired by Pernod Ricard, Infinium Spirits and Diageo; entertainment assets sold to Vivendi.
Successors
Vivendi Pernod Ricard Infinium Spirits The Coca-Cola Company Diageo Universal Music Group Comcast
Headquarters
Montreal, Quebec
,
Canada
Number of locations
Burlington Oakville Oshawa Brampton Saskatoon Edmonton Burnaby Waterloo New York City
Key people
Joseph E. Seagram Bronfman family
Products
Alcoholic beverages, Ginger ale, Tonic water, Club soda
Website
seagram.com (archived)
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally a distiller of Canadian whisky based in Waterloo, Ontario, it was in the 1990s the largest owner of alcoholic beverage lines in the world.
Toward the end of its independent existence, it also controlled various entertainment and other business ventures. Its purchase of MCA Inc., whose assets included Universal Studios and its theme parks, was financed through the sale of Seagram's 25% holding of chemical company DuPont, a position it acquired in 1981.
Seagram later imploded, with its beverage assets wholesaled off to various industry titans, notably Diageo, Infinium Spirits, and Pernod Ricard. Universal's television holdings were sold to media entrepreneur Barry Diller, and the balance of the Universal entertainment empire and what was Seagram was sold to French conglomerate Vivendi in 2000.
The Seagram Company Ltd. (which traded as Seagram's) was a Canadian multinational conglomerate formerly headquartered in Montreal, Quebec. Originally...
The Seagram Building is a skyscraper at 375 Park Avenue, between 52nd and 53rd Streets, in the Midtown Manhattan neighborhood of New York City. Designed...
The Seagram Murals are a series of large-scale paintings by abstract expressionist artist Mark Rothko. The murals, characterized by their dark and somber...
Lisa Seagram (born Ruth Browser; July 7, 1936 – February 1, 2019) was an American actress. She was best known for her roles in The Carpetbaggers (1964)...
The Seagram Museum was a museum in Waterloo, Ontario, Canada, preserving the heritage of the once venerable Canadian distillery Seagram. Located at 57...
Royal Stag, also known as Seagram's Royal Stag, is an Indian whisky launched in 1995. It is available in many countries across the world in various pack...
Universal Pictures, which had been both Seagram successors of MCA Inc. When the newly formed entertainment division of Seagram faced financial difficulties, it...
or 7 and 7 is a highball cocktail, a mixed alcoholic drink containing Seagram's Seven Crown, a blended whiskey, and 7 Up, a lemon-lime soft drink. It...
Seagram Stables was a Canadian Thoroughbred horse racing operation founded in 1888 by the wealthy distiller, Joseph E. Seagram. Located in Seagram's hometown...
ways. The Seagram Building on New York City's Park Avenue is the "iconic glass box sheathed in bronze, designed by Mies van der Rohe." The Seagram Building...
80% stake in MCA/Universal to Canadian drinks distributor Seagram for $5.7 billion. Seagram sold off its stake in DuPont to fund this expansion into the...
during the first half of the 20th century. It was known for New York City's Seagram Building on Park Avenue designed by Mies van der Rohe, the Atlas and Prometheus...
to 20% when the remaining 80% was sold to Canadian distillery company Seagram in exchange for $5.7 billion USD. In January 1996, Geffen funded and distributed...
plans for a office glass tower. In New York he found investors for the Seagram Building, which was completed in 1958. The building was regarded as the...
(a winning percentage of .744). The franchise began with the Rochester Seagrams (a semi-professional team) from Rochester, New York, that formed in 1923...
including the sale of liquor through organized crime, through founding the Seagram Company, and who later became president of the Canadian Jewish Congress...
Bronfman family. He founded Distillers Corporation Limited and purchased the Seagram Company, that became the world’s largest liquor distilling firm. Samuel...
India in 1995 by Seagram. Seagram's global business was jointly acquired by Pernod Ricard and Diageo on 21 December 2001. Seagram's Indian operations...
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