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Scott Neslin information


Scott Neslin is an American economist, currently the Albert Wesley Frey Professor at Tuck School of Business, Dartmouth College.[1][2]

Neslin is an Associate Editor for the Journal of Marketing. He sits on the editorial boards of the Journal of Marketing Research, Marketing Letters, Journal of Interactive Marketing, and the Journal of the Academy of Marketing Science.[3]

  1. ^ "Scott Neslin". dartmouth.edu. Retrieved April 22, 2017.
  2. ^ "Scott Neslin". Retrieved April 22, 2017.
  3. ^ "Scott Neslin". dartmouth.edu. Retrieved April 22, 2017.

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Scott Neslin

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Scott Neslin is an American economist, currently the Albert Wesley Frey Professor at Tuck School of Business, Dartmouth College. Neslin is an Associate...

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Eitan Muller

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a chapter in: The History of Marketing Science, Russell Winer, and Scott Neslin (eds.), Boston: New Publishers Inc., 2014, pp. 77–97 Dipak Jain, Eitan...

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Conditional rebate

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S2CID 15002092. Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; Neslin, Scott A. (March 2014). "Consumer response to uncertain promotions: An empirical...

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Precision marketing

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Hoboken. pp. 30–37. ISBN 0-471-46761-8. Blattberg, Robert; Byung-Do, Kim; Neslin, Scott (2008). Database Marketing: Analyzing and managing customers. Springer...

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Brand equity

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doi:10.1108/03090569510086657. Ailawadi, Kusum L.; Lehmann, Donald R.; Neslin, Scott A. (October 2003). "Revenue Premium as an Outcome Measure of Brand Equity"...

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Turks in Germany

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competition and group was formed called Die Stimme einer neuen Ära/Yeni neslin sesi ("The voice of the new generation") to find new Turkish-German talent...

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