Safal is the largest organised retail network of fruits and vegetables in the National Capital Region of India. Currently it operates over 400 retail outlets in the NCR region.[1] Safal is owned by Mother Dairy, a subsidiary of the National Dairy Development Board.[2][3] Safal was started in 1988 as an Indian government initiative to benefit fruit & vegetable producers and the urban consumers. The task was assigned to the National Dairy Development Board, as they had similar experience in the related sector of milk.[4][5] Safal's supply chain covers 16 states, around 50,000 farmers and over 200 farmer associations.[6]
Safal gives lower prices as well. With fruits and vegetables, Safal stores also sell products such as biscuits, noodles and milkshakes.
^"Safal spices up price war, reduces vegetable prices". economictimes.indiatimes.com. 7 November 2007. Retrieved 4 February 2011.
^"The curdled controversy". thehindubusinessline.in. 10 October 2003. Retrieved 4 February 2011.
^"Future Group plans fruits, vegetables stores". economictimes.indiatimes.com. 25 November 2010. Retrieved 4 February 2011.
^"Company Performance and its Expansion Plans". franchiseindia.org. 14 January 2011. Retrieved 4 February 2011.
^"Fruit & Vegetable Unit, Delhi, India. Profile". safalindia.com. Retrieved 4 February 2011.
^"Company Performance and its Expansion Plans". franchiseindia.org. 14 January 2011. Retrieved 4 February 2011.
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