2 September 1922 (1922-09-02) in Blackpool, England, incorporated 26 October 1933 (1933-10-26)
Founders
William Walmsley and William Lyons
Fate
Continued as Jaguar Cars Limited on 23 March 1945
Successors
Jaguar Cars Limited
Headquarters
Coventry
,
England
Key people
William Lyons
Products
Automobiles and sidecars
Brands
SS Jaguar (cars)
Swallow (sidecars)
SS Cars was a British manufacturer of sports saloon cars from 1934 until wartime 1940, and from March 1935 of a limited number of open 2-seater sports cars. From September 1935, their new models displayed a new name: SS Jaguar. By then, its business, which was founded in 1922, was run by and largely owned by William Lyons. Lyons had been partner with 1922 co-founder William Walmsley until Walmsley sold his shareholding in January 1935.
The company that owned the business, S. S. Cars Limited,[note 1] bought the shares of Swallow Coachbuilding Limited as of 31 July 1934 and the Swallow company was liquidated before S. S. issued shares to the public in January 1935. This was the time when Walmsley finished selling his holding.[note 2] S. S. Cars Limited changed its name to Jaguar Cars Limited 23 March 1945.[1]
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