Royal Dansk information

Royal Dansk
	The Hjemstavnsgaard farmhouse on the island of Funen, pictured in 2006
Company type	Subsidiary
Industry	Food
Founded	1966; 58 years ago
Fate	Merged with Kjeldsen to form Kelsen; Royal Dansk became a brand
Headquarters	Helsingør, Denmark
Products	Butter cookies
Owner	Ferrero (2019–pres.); Campbell's (2013–19);
Parent	Kelsen Group A/S
Website	royal-dansk.com

Royal Dansk (meaning "Royal Danish") is a Danish brand of butter cookies, manufactured by Kelsen Group A/S.^[1] It is known for its distinctive royal blue round tin container.^[2] Since 2019, the brand is owned by Italian conglomerate Ferrero SpA, after it acquired the Kelsen Company for $300 million.^[1]

^ ^a ^b "Ferrero Buys Danish Cookies From Campbell". iItaly.org. 12 July 2019. Archived from the original on 14 August 2021. Retrieved 24 December 2022.
^ Sen, Mayukh (14 December 2017). "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. Archived from the original on 22 November 2022. Retrieved 22 January 2020.

[it-1] "Ferrero Buys Danish Cookies From Campbell". iItaly.org. 12 July 2019. Archived from the original on 14 August 2021. Retrieved 24 December 2022.

[:0-2] Sen, Mayukh (14 December 2017). "The Enduring Appeal of Royal Dansk Butter Cookies". Vice. Archived from the original on 22 November 2022. Retrieved 22 January 2020.

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