sign of Roy Rogers Restaurant in Uptown New Orleans, 1982
Trade name
Roy Rogers Restaurants
Formerly
RoBee's Roast Beef (1967-1968)
Company type
Subsidiary
Industry
Restaurants
Founded
February 12, 1968; 56 years ago (1968-02-12), in Fort Wayne, Indiana, United States
Founder
Azar's Big Boy restaurants
Headquarters
4991 New Design Road
Suite 109 Frederick, MD 21703[1]
Number of locations
37[2]
Area served
West Virginia, Maryland, New Jersey, Pennsylvania, Virginia, Ohio
Products
Hamburgers
Fried chicken
Roast beef sandwiches
French fries
Soft drinks
Milkshakes
Salads
Desserts
Pancakes
Coffee
Breakfast
Services
Franchising
Net income
US$14.8 million (3rd Qtr. 2022)[3]
Parent
Marriott Corp. (1968–1990)
Imasco (1990–2002)
Plamondon Hospitality Partners (2002–present)
Website
royrogersrestaurants.com
Roy Rogers Franchise Company, LLC is a chain of fast food restaurants primarily located in the Mid-Atlantic and Northeastern United States. The chain originated as the rebranding of the RoBee's House of Beef chain of Fort Wayne, Indiana, acquired by the Marriott Corporation in February 1968. However, Marriott first used the Roy Rogers Roast Beef name on conversions of the company's Junior Hot Shoppes in the Washington, D.C. area in April 1968, then the existing RoBee's stores. An aggressive nationwide franchising campaign was launched. At its peak, the chain included over 600 locations. The chain now has 37 locations in six states, either company owned or franchised.[2][4]
The Roy Rogers chain was sold in 1990 to Imasco, then the parent company of Hardee's, and experienced severe decline as many locations converted to Hardee's. In 2002, the trademark was purchased by Plamondon Companies.[5]
Roy Rogers' menu consists primarily of hamburgers, roast beef sandwiches, fried chicken, nine side items (including french fries), and beverages. Many locations also serve breakfast.[6]
^"Roy Rogers Family Restaurants Franchise Overview". Franchising.com.
^ ab"Locations- Roy Rogers Restaurants". www.royrogersrestaurants.com. Retrieved March 12, 2024.
^"Rogers Corporation Reports Third Quarter 2022 Results" (Press release). Business Wire. 8 November 2022.
^"Roy Rogers' focus on 3 key components sets it apart in QSR space". QSR Web. 28 October 2022.
^"Plamondon Buys Roy Rogers Trademark". AllBusiness.com. August 21, 2002. Archived from the original on January 11, 2009. Retrieved June 25, 2009.
^"Breakfast | Roy Rogers Restaurants".
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from Pascack Hills High School and Vassar College. She worked at a RoyRogersrestaurant and made commercials for Jordache jeans and Bold 3 detergent. Green...
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diners in the U.S., as well as fast food chains, such as Arby's and RoyRogersRestaurants. This style of sandwich often comes on a hamburger bun and may be...
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with a .357 Magnum revolver that he says he bought for $400 in a RoyRogersrestaurant in Queens, he guards the street from the encroachment of rival gangs...
released in 1967. In 1988, the song was used in a commercial for RoyRogersRestaurants that depicted school cafeteria personnel holding up trays of unappetizing...
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Global Information
US$14.8 million (3rd Qtr. 2022)[3]