Wilsdorf and Davis (1905–1919) Rolex Watch Co. Ltd (1919–1919) Montres Rolex SA (1919–1920)
Company type
Société anonyme
Industry
Watchmaking
Founded
1905; 119 years ago (1905) in London
Founders
Hans Wilsdorf
Alfred Davis
Headquarters
Geneva
,
Switzerland
Area served
Worldwide
Key people
Jean-Frédéric Dufour (CEO)
Products
Watches
Production output
1.05 million pieces (2021)[1]
Revenue
$13 billion (2021)[2]
Owner
Hans Wilsdorf Foundation
Number of employees
30,000
Subsidiaries
Montres Tudor SA Bucherer AG
Website
rolex.com
Rolex SA (/ˈroʊlɛks/) is a Swiss watch designer and manufacturer based in Geneva, Switzerland.[3] Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.[4][5][6][7] After World War I, the company moved its base of operations to Geneva because of the unfavorable economy in the United Kingdom. In 1920, Hans Wilsdorf registered Montres Rolex SA in Geneva as the new company name (montre is French for clock or watch); it later became Rolex SA.[3][5][8][9] Since 1960, the company has been owned by the Hans Wilsdorf Foundation, a private family trust.[6][10][11]
Rolex SA and its subsidiary Montres Tudor SA design, make, distribute, and service wristwatches sold under the Rolex and Tudor brands. In 2023 Rolex agreed to acquire its longtime retail partner Bucherer.[12]
^Williams, Alex (24 March 2022). "Why Are Rolex Watches Even More Expensive Right Now?". The New York Times. ISSN 0362-4331. Archived from the original on 17 October 2022. Retrieved 17 October 2022.
^ "The world cant just get enough of Rolex watches - the Swiss watchmaker had a record-setting sales revenue of $13 billion in 2021". 10 March 2022. Archived from the original on 13 March 2022. Retrieved 17 June 2022.
^ ab"History – Fondation de la Haute Horlogerie". www.hautehorlogerie.org. Archived from the original on 1 February 2019. Retrieved 1 February 2019.
^"1905–1919". Rolex. Archived from the original on 24 November 2018. Retrieved 21 December 2018.
^ ab"Hans Wilsdorf – Fondation de la Haute Horlogerie". www.hautehorlogerie.org. Archived from the original on 24 November 2018. Retrieved 23 November 2018.
^ ab"The Rolex Story – Hans Wilsdorf". www.watchmasters.net. Archived from the original on 24 November 2018. Retrieved 23 November 2018.
^Cite error: The named reference :7 was invoked but never defined (see the help page).
^"1905–1919". Rolex. Archived from the original on 24 November 2018. Retrieved 23 November 2018.
^"Company Overview of Rolex SA". www.bloomberg.com. Retrieved 1 February 2019.
^"Rolex: Secretive and powerful, a canton within a canton". Financial Times. Archived from the original on 24 November 2018. Retrieved 23 November 2018.
^Stone, Gene (2006). The Watch. Harry A. Abrams. ISBN 0-8109-3093-5. OCLC 224765439.
^Rolex To Acquire Watch Retailer Bucherer Archived 27 August 2023 at the Wayback Machine Hypebeast, Dylan Kelly, 24 August 2023
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