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RockResorts
Industry
Hotel, Hospitality
Founded
1950s
Founder
Laurance Rockefeller
Number of locations
6 resorts
Area served
North America
Parent
Vail Resorts
Website
www.rockresorts.com
La Posada de Santa Fe
RockResorts is a hotel brand with roots in the 1950s. Laurance Rockefeller, founder, began building a series of resorts in 1956 with the establishment of Caneel Bay on St. John in the United States Virgin Islands. Early properties included the Grand Teton Lodge Company (which, with the Jackson Lake Lodge and Jenny Lake Lodge, actually preceded Caneel Bay), Dorado Beach Hotel and Golf Club in Dorado, Puerto Rico, Little Dix Bay on Virgin Gorda and Mauna Kea Beach Hotel. At some point in the early to mid-1960s, Rockefeller and others began referring to his collection of resort properties as RockResorts. Additional RockResorts during this time included the Woodstock Inn in Woodstock, Vermont, which opened on November 23, 1969, and The Boulders in Carefree, Arizona.
The company was sold to railroad company CSX, which combined it with its hotel resort The Greenbrier. In 1986, CSX sold the brand, and the original hotel companies were dispersed, though The Greenbrier remained.
In 1999, the RockResorts brand was acquired by Olympus Hospitality,[1] and later acquired by Vail Resorts in 2001.[2] Today, the brand is headquartered in Broomfield, Colorado.[3]
RockResort properties include 6 destinations in the Rocky Mountains: The Pines Lodge and The Osprey at Beaver Creek in Beaver Creek, Colorado; The Lodge At Vail and The Arrabelle At Vail Square in Vail, Colorado; One Ski Hill Place in Breckenridge, Colorado, and The Grand Summit Hotel in Park City, Utah.[4]
^"Olympus Hospitality Group Breathing New Life into a Legendary Name in the World of International Resorts; Rockresorts / Mar 2000". www.hotel-online.com. Retrieved 2022-07-20.
^"Rockresorts Appoints New President and Announces Relocation of Its Headquarters to Denver, Colorado". Hospitality Net. October 30, 2001. Retrieved January 29, 2019.
^Vail Resorts Corporate Website
^"Vail Resorts Management Company | Rock Resorts". www.vailresorts.com. Retrieved 2022-07-20.
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