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Rocawear
Industry
Textile
Founded
1999; 25 years ago (1999)
Founders
Damon Dash Shawn Carter[1]
Headquarters
New York,
USA
Key people
Shawn Carter (CEO), Damon Dash (Chairman)
Products
Clothing, footwear, perfume and fashion accessories
Revenue
$700 million (FY 2007)
Owner
Iconix Brand Group
Website
rocawear.com
Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter.[1] The brand has had annual sales of $700 million.[1][when?] Rocawear expanded through licensing to sell affordable clothes for children and juniors; socks and sandals; leather, suede, and fur outerwear; handbags and belts; lounge wear; big and tall; headwear; jewelry; and sunglasses; as well as co-branded product with Pro-Keds, State Property, and Team Roc.
R&B singer Ciara signed to be the new face of Rocawear in 2007 for the 'I Will Not Lose' campaign. Chris Brown, Memphis rap collective Three 6 Mafia, radio personality Ebro Darden, Toccara and Rich Boy were amongst the other celebrities who were part of the campaign.[citation needed]
In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group for $204 million. Jay-Z retained his stake in the company and continued to oversee the marketing, licensing, and product development.[1][2][3] In May 2018, the Securities and Exchange Commission (SEC) sought out Jay-Z's testimony in relation to possible security law violations made by Iconix.[4]
In March 2009, Rocawear launched its first social networking site, offering style news, music, fashion, and cultural connections.[5]
In August 2011, Jay-Z confirmed via Twitter that Rocawear had partnered with Pharrell Williams' clothing label, Billionaire Boys Club.[6]
In 2012, Rocawear was a €490 million clothing business.[7]
In November 2018, Jay-Z successfully halted a $204 million lawsuit between Roc Nation and Iconix over the lack of black arbitrators in the US.[8]
^ abcd"Iconix to Buy Rocawear, Jay-Z's Clothing Line". New York Times. Reuters. 7 March 2007. Archived from the original on 15 January 2016. Retrieved 20 May 2013.
^"Jay-Z: Down To 98 Problems Yet?Y". MTV. 2007-02-07. Archived from the original on March 9, 2007.
^"Keratoconus". 12 April 2017. Thursday, April 9, 2020
^"Jay-Z to testify over sale of Rocawear brand". Sky News. 2018-05-03. Archived from the original on 2018-05-04. Retrieved 2020-05-06.
^Adaso, Henry (18 April 2009). "Rocawear Dives into Social Networking Pool with Roc4Life". About.com Guide. Archived from the original on 15 May 2013. Retrieved 20 May 2013.
^Gregory, Jason (4 August 2011). "Jay-Z Partners With Pharrell Williams Fashion Label Billionaire Boys Club". Gigwisw.com. Archived from the original on 3 July 2013. Retrieved 20 May 2013.
^Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
^Smith, Amy (2018-11-29). "Jay-Z calls a halt to $204 million Rocawear lawsuit over lack of racial diversity". NME. Archived from the original on 2018-11-29. Retrieved 2020-05-06.
Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. The...
acquisitions in 2007 with the purchase of Cannon, Danskin, Artful Dodger, and Rocawear brands. On November 15, 2007, Iconix bought the Starter brand from Nike...
worked as a wardrobe stylist and interned at the fashion label Rocawear. At Rocawear, she rose to the position of creative director of the women's and...
Jam's president. Then, in late 2005, Jay-Z bought Dash out of his stake in Rocawear. In April 2014, it was announced that Dash is involved with Blind Debit...
contracts with motorcycle insurance firm Bennetts and urban fashion label Rocawear. "The One to Watch: Danielle Lloyd". Liverpool Confidential. 7 February...
Boxer Lee Cooper London Fog Material Girl Mossimo Mudd Ocean Pacific Pony Rocawear Starter Umbro Zoo York Former Pillowtex Strawberry Shortcake Truth or Dare...
Boxer Lee Cooper London Fog Material Girl Mossimo Mudd Ocean Pacific Pony Rocawear Starter Umbro Zoo York Former Pillowtex Strawberry Shortcake Truth or Dare...
advertising campaigns, such as YSL, Chanel, Gucci, Prada, Versace, Jay-Z's Rocawear, Givenchy, Vouge, Emporio Armani, Jordan and Beats by Dre. They have also...
Jones was also selected to be part of the 2007 Rocawear "I Will Not Lose" campaign representing the Rocawear plus-size line for full-figured females. Jones...
million in a second round of funding from Iconix Brand Group, who own Rocawear, Starter, Eckō Unltd. and Umbro, among others. On April 18, 2016, Complex...
a British ambassador for Dolce and Gabbana and was briefly the face of Rocawear in 2003. Beckham designed a limited-edition fashion line for Rock & Republic...
John's Unforgivable fragrance. She has been featured in ads for Jay-Z Rocawear. In 2009, she was in a Cass Beer ad campaign with Lee Min-ho. She was the...
star power" to sell the cosmetics products. In 2006, King was chosen by Rocawear CEO Jay-Z to become the new face of the line; her advertisements were featured...
advertisements for Gap, Victoria's Secret, Ralph Lauren, Tommy Hilfiger and Rocawear. In 2006, Bryant signed a multi-year contract with CoverGirl. She has walked...
with Sean John, and Jay-Z and Damon Dash of Roc-a-Fella Records launching Rocawear. Jil Sander was the earliest luxury fashion brand to collaborate with a...
identifies as a Christian.[citation needed] Ciara became the face of Jay-Z's Rocawear clothing line and spokesperson for the women campaign titled "I Will Not...
age of 16, for Abercrombie & Fitch. Her advertising campaigns included Rocawear, Arden B., Rag & Bone, Shiatzy Chen, Bobbi Brown, Smashbox Cosmetics, GAP...
was popular throughout the 2000s with clothing and shoe brands such as Rocawear, Phat Farm, G-Unit clothing, Billionaire Boys Club, Dipset clothing, Pelle...
Cat kids wear, VETALLO high-class menswear and the franchise project of ROCAWEAR in the greater China region. The Bosideng menswear business developed rapidly...
Boxer Lee Cooper London Fog Material Girl Mossimo Mudd Ocean Pacific Pony Rocawear Starter Umbro Zoo York Former Pillowtex Strawberry Shortcake Truth or Dare...
the logos of brands such as "The North Face", "Polo", "Izod Lacoste", "Rocawear", "Seven for all Mankind", and "Fubu". One of the largest seizures was...
adopted into hip-hop fashion, with companies such as Avirex, Phat Farm and Rocawear making their own variations. Letterman (sports) Sporting colours Victor...
into ventures and endorsements with brands such as Reebok, Vitamin Water, Rocawear, State Property and 2(x)ist men's underwear among many others. Through...
Boxer Lee Cooper London Fog Material Girl Mossimo Mudd Ocean Pacific Pony Rocawear Starter Umbro Zoo York Former Pillowtex Strawberry Shortcake Truth or Dare...
Boxer Lee Cooper London Fog Material Girl Mossimo Mudd Ocean Pacific Pony Rocawear Starter Umbro Zoo York Former Pillowtex Strawberry Shortcake Truth or Dare...
real estate Renco Group conglomerates Revlon beauty Robert Graham fashion Rocawear fashion Roman (company) Pharma Rockstar Games computers RTTS (Real-Time...
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