A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts[1] post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business.[2] While a large number of negative reviews may simply be the result of a large number of customers independently criticizing something for poor quality, a review bomb may also be driven by a desire to draw attention to perceived political or cultural issues,[3] perhaps especially if the vendor seems unresponsive or inaccessible to direct feedback.[4][5] Review bombing also typically takes place over a short period of time and meant to disrupt established ratings that a product already has at review sites, sometimes backed by campaigns organized through online message boards.[4] It may be used as a mass-movement-driven coercion tactic, as a form of protest, or may simply be a form of trolling.[2] Review bombing is a similar practice to vote brigading.
The practice is most commonly aimed at online media review aggregators, such as Steam, Metacritic, Rotten Tomatoes, or app stores. It may be motivated by unpopular changes to an established franchise, political or cultural controversies related to the product or service, or to the actions of its developers, vendors, or owners.[2] Some owners of aggregate systems have devised means to detect or prevent review bombing.
^"Random: AI: The Somnium Files Got Review-Bombed By Someone Obsessed With One Of Its Characters". Nintendo Life. February 12, 2020.
^ abcGrayson, Nathan (19 April 2015). "Steam 'Review Bombing' Is A Problem". Steamed. Archived from the original on 10 August 2017. Retrieved 10 August 2017.
^Hall, Charlie (February 6, 2020). "Valve intervened in 44 'review bomb' incidents on Steam last year". Polygon. Retrieved February 19, 2020.
^ abKuchera, Ben (October 4, 2017). "The anatomy of a review bombing campaign". Polygon. Archived from the original on October 5, 2017. Retrieved October 4, 2017.
^Klepek, Patrick (September 19, 2017). "Valve's "Solution" to Review Bombing Ignores Steam's Longstanding Problems". Vice. Archived from the original on September 19, 2017. Retrieved September 19, 2017.
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