Revenge buying (also known as revenge shopping[1] or revenge spending[2]) refers to a sudden surge in the purchase of consumer goods after people are denied the opportunity to shop for extended periods of time.[3] The revenge buying mechanism is thought to have evolved as a reaction to the frustration and psychological discomfort caused by restrictions in the freedom of movement and commerce. Unlike panic buying, revenge buying appears to involve the purchase of superfluous goods, such as bags and clothing, as well as decorative objects such as gems and jewellery.[4][5][3] The industries revolving around the production of these objects, a major source of revenue for the retail sector, saw huge losses during the lockdowns induced by the COVID-19 pandemic.[6]
Revenge buying began in China initially, and the trends were seen across the globe when economies reopened. The United States and Europe followed the same kind of enthusiasm in consumers, and luxury brands posted remarkable growth compared to during COVID lockdowns.[2][7]
^Pantano, Eleonora; Willems, Kim (24 January 2022). Retail in a New World: Recovering from the Pandemic That Changed the World. Emerald Group Publishing. p. 19. doi:10.1108/9781801178464. ISBN 978-1-80117-846-4. S2CID 245864500.
^ abCite error: The named reference :4 was invoked but never defined (see the help page).
^ ab"Revenge buying". Philonomist. 12 May 2020. Retrieved 20 November 2022.
^"The 'revenge buying' syndrome: Here's why people will throng shops post the lockdown". The Times of India. 6 May 2020. Retrieved 20 November 2022.
^Lins, Samuel; Aquino, Sibele; Costa, Ana Raquel; Koch, Rita (2022). "From panic to revenge: Compensatory buying behaviors during the pandemic". International Journal of Social Psychiatry. 68 (4): 921–922. doi:10.1177/00207640211002557. hdl:10216/132981. ISSN 0020-7640. PMID 33719662. S2CID 232230029.
^Seetharaman, Priya (2020). "Business models shifts: Impact of Covid-19". International Journal of Information Management. 54: 102173. doi:10.1016/j.ijinfomgt.2020.102173. ISSN 0268-4012. PMC 7323683. PMID 32834338.
^Singh, Shelley. "The curious phenomenon of revenge shopping in China after lockdown". The Economic Times. Retrieved 23 November 2022.
Revengebuying (also known as revenge shopping or revenge spending) refers to a sudden surge in the purchase of consumer goods after people are denied...
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promotion Retail concentration Retail design Retail software Retailtainment Revengebuying Sales density Shopping Store manager Super market Super store Variety...
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