Indicator of the effectiveness of brand use by companies
The return on brand (ROB) is an indicator used to measure brand management performance.[1] It is an indicator of the effectiveness of brand use in terms of generating net income, a special case of return on assets.
ROB is calculated as the ratio of net income to brand value:
[1]
^ abHveckovičs, Ņikita (2020). "Return on brand indicator as one of branding efficiency evaluation tools". Journal of the New Economic Association. 45 (1): 132–150. doi:10.31737/2221-2264-2020-45-1-5.
The returnonbrand (ROB) is an indicator used to measure brand management performance. It is an indicator of the effectiveness of brand use in terms of...
the return available from a lower risk investment". DuPont analysis List of business and finance abbreviations Returnon assets (RoA) Returnonbrand (ROB)...
Rate of returnon a portfolio Recovery of capital doctrine Returnon assets (RoA) Returnonbrand (ROB) Returnon capital employed (ROCE) Returnon net assets...
Open-source brand Promotion Rebranding - a marketing technique Record label - similar concept in the music recording industry Returnonbrand (ROB) Terroir...
presented by Brand and Matt Morgan about the writer Jack Kerouac and his novel On the Road. Brandreturned to Channel 4 to host Russell Brand's Ponderland...
marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived...
brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding...
Brando for On the Waterfront. Brand was down the cast list for The Lone Gun (1954) but had the lead in Return from the Sea (1954). Brand had a supporting...
previous season. He contributed 19 points in his return. Brand played in only eight games that season. Brand later opted out of the final year of his contract...
Brands Hatch is a motor racing circuit in West Kingsdown, Kent, England, United Kingdom. Originally used as a grasstrack motorcycle circuit on farmland...
Undisputed WWE Universal Championship on the SmackDown brand. The third is the World Heavyweight Championship on Raw. The WWE Championship is the original...
Livestock branding is a technique for marking livestock so as to identify the owner. Originally, livestock branding only referred to hot branding large stock...
Phoebe Thunderman on the Nickelodeon series The Thundermans. On April 10, 2019, she independently released her debut album, Off Brand, later signing with...
Brand valuation is distinguished from brand equity by placing a money value on a brand, and in this way a ROMI can be calculated. Note: No returnon marketing...
the Door of No Return ("one does not return to the Diaspora with good news from the door"). Brand begins A Map to the Door of No Return by recounting her...
early performances on Saturday Live, she went on to appear on The Brain Drain, Channel 4's Jo Brand Through the Cakehole, Getting On and various television...
marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take...
pre-recorded episode of The Russell Brand Show broadcast on BBC Radio 2 on 18 October 2008, comedian Russell Brand and presenter Jonathan Ross made prank...
Soft Drink Is Set To Return This Diwali". NDTV Food. "Campa Cola is back: Mukesh Ambani's Reliance rolls out iconic beverage brand". Hindustan Times. 2023-03-09...
to return later that year to commemorate the brand's 10th anniversary. In 2013, Bratz changed to have a taller bodies, an all-new logo and branding, and...
January 2021, Post Foods made the decision to return Waffle Crisp to market. The companies senior associate brand manager, Joe Woodward, stated that fans of...
signed to WWE, where she performs on the SmackDown brand under the ring name Tegan Nox. Newell previously wrestled on the British independent circuit under...
developmental brand. The current champion is Trick Williams, who is in his first reign. He won the title by defeating Ilja Dragunov on Night 1 of NXT:...