Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message. It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel.[1] Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response.[2] It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa. Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube. Recipients were persons who were commenting about various videos via Twitter.
The name of this form of marketing comes from its characteristics of replying to a customer directly instead of to a broader audience. Common concurrences of reply marketing include asking consumers to "call now" or "act fast" in order to create a sense of urgency that will drive potential sales. In addition to e-mail being the most effective in obtaining direct response, online advertising (such as the "You've won $1000. Click here." ads) has become an increasingly common form of reply marketing due to its interactive nature – if the advertisement captures a consumer's attention, it is clicked, thus introducing the product to the customer.[3]
^"Direct Response Advertising Glossary". Retrieved 3 April 2014.
^Miller, Steve. "Study: E-Mail is The Most Effective Form of Direct Response". Adweek. Retrieved 3 April 2014.
^"Reply Marketing: Explore the Strategy of Reply Marketing". Marketing-Schools.org. Retrieved 3 April 2014.
Replymarketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement...
telephone numbers, reply cards, reply forms to be sent in an envelope, websites and email addresses. The prevalence of direct marketing and the unwelcome...
inline replying, in which the different parts of the reply follow the relevant parts of the original post), bottom-posting (in which the reply follows...
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the message-id of the message the previous reply was a reply to, etc. Reply-To: Address should be used to reply to the message. Sender: Address of the sender...
service enabled an "undo send" feature; a "Smart Reply" feature that automatically generated short reply examples for certain emails; integration with Google...
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work but doesn't say why. Without Steve's knowledge, Uncle Joe sends a reply telegram to Max, asking him to relocate to Hooterville to join the Carson-Elliott...
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results of the initial request. In such cases, SMS is used to "push" a reply or updates to the handset when the network is ready to send them. In contrast...
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