Chinese smartphone brand, made by Xiaomi Corporation
Not to be confused with Realme.
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Redmi
Native name
红米
Company type
Subsidiary
Founded
July 2013; 10 years ago (2013-07) (as Xiaomi Redmi series) 10 January 2019; 5 years ago (2019-01-10) (subsidiary of Xiaomi)
Key people
Thomas Wang (General Manager)
Products
Smartphones Power banks Laptops Smart TVs Wireless Earbuds
Parent
Xiaomi
Website
www.mi.com
Manu Kumar Jain, VP and MD of Xiaomi India (left), Katrina Kaif (middle) at Redmi Y1 promotional event.
Redmi is a subsidiary company owned by the Chinese electronics company Xiaomi. It was first announced in July 2013 as a budget smartphone line,[1] and became a separate sub-brand of Xiaomi in 2019 with entry-level and mid-range devices, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's MIUI user interface on top of Android. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the high-end Redmi K. In 2022, a lower-priced entry-level lineup, Redmi A was introduced, featuring Android Go and lacking MIUI user interface.
The most significant difference from other Xiaomi smartphones is that Redmi uses less expensive components, allowing lower prices while retaining more advanced specifications. In August 2014, The Wall Street Journal reported that in the second quarter of the 2014 fiscal year, Xiaomi had a smartphone market share of 14% in China;[2] Redmi sales were attributed as a contributing factor toward this ranking.[2]
^Anonyomous, AK (2013-07-31). "Xiaomi Redmi Note 12R Pro Launch Date in India Tipped Ahead". It's Techy. Archived from the original on 2023-05-03. Retrieved 2017-06-17.{{cite news}}: CS1 maint: bot: original URL status unknown (link)
^ abXiaomi Overtakes Samsung in China Smartphone Market - Digits Archived 2019-04-03 at the Wayback Machine. 4 August 2014. The Wall Street Journal.
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