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Red Rose Tea
Company type
Private Limited company
Industry
Tea
Founded
1890; 134 years ago (1890), Saint John, New Brunswick[1]
Headquarters
Toronto, ON
,
Canada
Owner
Teekanne (US) Lipton Teas and Infusions (Canada)
Red Rose Tea is a beverage company established by Theodore Harding Estabrooks in 1894 in Saint John, New Brunswick, Canada.[1] Estabrooks began his career in trade imports and exports, and soon moved specifically to the tea trade. Realizing the inconsistency in loose leaf servings, Estabrooks began packaging his tea leaves into single-serving bags to ensure quality and consistency in every teacup.[2]
Red Rose's older advertisements introduced the catchphrase, "Only in Canada, you say? Pity..." (The catchphrase was sometimes transformed in Canadian popular culture to, "Only in Canada, eh? Pity...") However, as their brand expanded, these slogans became less relevant to their market audience. Instead, they opted for more general slogans such as: "Red Rose Tea is Good Tea." and "A cup'll do you good."[3]
The brand is owned by Lipton Teas and Infusions in Canada.
"Teekanne" US brands are owned by Teekanne; since 2018 "Red Rose" tea (USA) has been produced in license by Harris Tea Company.[4][5]
^ ab“History of a Classic”. RedRoseRea.ca (Retrieved 2018-11-22.)
^"Who We Are". Red Rose Tea. Retrieved 31 December 2021.
^"Red Rose resurrects brand with funeral spot". Strategyonline.ca. 1 January 1970. Retrieved 31 December 2021.
^"Red Rose". Retrieved 31 December 2021.
^"Terms & Conditions". Red Rose Tea. Retrieved 31 December 2021.
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