Global InformationReal Estate TV information
 | |
| Country | United Kingdom |
|---|---|
| Programming | |
| Picture format | 16:9, 576i |
| Ownership | |
| Owner | Fox International Channels (News Corporation) |
| History | |
| Launched | October 2004 |
| Closed | 1 April 2009 |
| Links | |
| Website | realestatetv.tv |
Real Estate TV, also known as RETV, was an award-winning UK-based television channel and multi-media company that formed part of News Corporation's Fox International Channels' network.
As a simulcast company, RETV was the UK's only dedicated property television channel, and it successfully bridges the divide between traditional television transmission and new media, online, on demand broadcasting.
Launched in October 2004 by Mark Dodd, its founding partner and Bruce Dunlop on the British Sky Broadcasting platform and closed on 1 April 2009, Real Estate TV was available on Sky Channels 262 and 263, on demand on Virgin TV and at www.realestatetv.tv[1]
The channel broadcast 24 hours a day on Sky Channel 262 and had a +1 service available on Sky Channel 263. RETV broadcast to over 21 million adult viewers in the UK and Ireland, and to millions more across Europe. The company was based at FIC's studios at Shepherd's Bush in London and Real Estate TV was a member of the Association of International Property Professionals.[2]
Steve Dawkins, managing director of the company continued to lead Real Estate TV despite the January 2008 controlling stake purchase by Fox International Channels (FIC)[3]
Programming included the transmission of quality, entertaining property programs from the UK and around the world, as well as RETV commissioned series such as Next Big Thing.
Next Big Thing specifically focuses on global emerging property markets of interest and financial potential to the channel's viewers.
Online on its own dedicated website, RETV offered streaming video, a property finder service, international real estate news and value added viewer services such as currency exchange, insurance and international mortgages.
RETV also offered free-to-view video content via Tiscali, Blinx, Jalipo and BT Vision. It was as a result of the RETV online expansion and development that in 2006 the channel won the Best Use of Broadband award at the Broadcast Digital Channel Awards and RETV also won the OPP Special Innovation Award in 2007[4]
As an advertisement platform for property professionals, Real Estate TV allowed brand owners to target property-focused consumers through spot advertising, sponsorship, or advertiser funded programming. Tailor-made, long-form advertisements can be produced by the RETV creative team as well, offering developers, agents and property professionals the opportunity to showcase their properties or services in a measurable way to secure leads for example.
- ^ "Real Estate TV Homepage". Real Estate TV. 16 April 2008. Archived from the original on 10 April 2008. Retrieved 16 April 2008.
- ^ "Association of International Property Professionals Real Estate TV Entry". AIPP. 16 April 2008. Retrieved 16 April 2008.[permanent dead link]
- ^ "Fox International Channels acquires stake in Real Estate TV (UK)". Amsterdam RE. 9 January 2008. Archived from the original on 7 July 2011. Retrieved 16 April 2008.
- ^ "OPP Industry Award Winners 2007". Overseas Property Professional. 3 December 2007. Archived from the original on 24 February 2008. Retrieved 16 April 2008.