This article is about the Rakuten holding company. For the mobile network operator, see Rakuten Mobile. For the cashback shopping service, see Rakuten Rewards. For the defunct U.S. e-commerce site, see Rakuten.com. For other Rakuten businesses, see Category:Rakuten.
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Rakuten Group, Inc.
Headquarters in Tamagawa, Setagaya, Tokyo
Native name
楽天グループ株式会社
Romanized name
Rakuten Group kabushiki kaisha
Formerly
MDM, Inc. (1997–1999)
Company type
Public KK
Traded as
TYO: 4755
TOPIX Large 70 Component
Industry
E-commerce
Financial technology
Founded
7 February 1998; 26 years ago (1998-02-07)
Founder
Hiroshi Mikitani
Headquarters
Setagaya,
Tokyo
,
Japan
Area served
30 countries and regions
Key people
Hiroshi Mikitani (Chairman and CEO) Masayuki Hosaka (Vice Chairman)
Services
Online shopping
Revenue
¥1,681.76 billion (2021)[1]
Operating income
¥−194.7 billion (2021)[1]
Net income
¥−135.8 billion (2021)[1]
Total assets
¥16,831.2 billion (2021)[1]
Total equity
¥629.01 billion (2021)[1]
Owner
Hiroshi Mikitani (25.5%)
Haruko Mikitani (8.40%)
Japan Post Holdings (8.30%)
Tencent (3.64%)
Number of employees
18,364 (2019)
Subsidiaries
Rakuten France
Rakuten UK
Rakuten DX
Rakuten Mobile
Rakuten Kobo
Rakuten Viber
Rakuten Viki
Website
rakuten.com
Rakuten Group, Inc. (楽天グループ株式会社) (Japanese pronunciation:[ɾakɯ̥teɴ]) is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing Fintech, digital content and communications services such as the messaging app Viber, e-book distributor Kobo, and Japan's fourth-most used mobile carrier, Rakuten Mobile.[2] Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions,[3] and its revenues totalling US $12.8 billion as of 2021.[4] Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2021,[5][6] and the Golden State Warriors of the NBA as of 2022. It is sometimes referred to as the "Amazon of Japan".[7]
Some past significant investments include Buy.com (now Rakuten.com in the US), Priceminister (France, now Rakuten.fr),[8] Ikeda, Tradoria, Play.com, Wuaki.tv, Pinterest,[9] Ebates, Viki, The Grommet. The company also holds and has held stakes in Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns.
^ abcdeEarnings Release for Q4 of FY2021 Financial Results (PDF) (Report). Rakuten. Retrieved 2022-07-01.
^"Rakuten set to launch a wireless mobile network in Japan - Tamebay". tamebay.com. 17 May 2018. Archived from the original on 2020-06-16. Retrieved 2019-05-22.
^"About Us". Rakuten Group, Inc. Retrieved 2023-02-04.
^"Financial Data". Rakuten Group, Inc. Retrieved 2023-02-04.
^"Gross Merchandise Sales & Number of Employees", Rakuten
^Andy Gensler, "Napster Partners With Japan's Rakuten Music", Billboard, May 31, 2017.
^Evelyn M. Rusli, "Pinterest on Wish List of Rakuten, Japan's Amazon", The New York Times, July 12, 2012.
^"Rakuten abandonne la marque PriceMinister", Le Monde, November 6, 2019
^Reisinger, Don. "Why did Rakuten invest so much in Pinterest? Integration". CNET. Retrieved 2023-02-04.
Rakuten Group, Inc. (楽天グループ株式会社) (Japanese pronunciation: [ɾakɯ̥teɴ]) is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani...
Rakuten TV is a video-on-demand (VOD) and free ad-supported streaming television (FAST) platform, providing movies and TV series for subscription, rental...
The Tohoku Rakuten Golden Eagles (東北楽天ゴールデンイーグルス, Tōhoku Rakuten Gōruden Īgurusu), often shortened as the Rakuten Eagles (楽天イーグルス, Rakuten Īgurusu), are...
Rakuten Mobile, Inc. (commonly known as Rakuten Mobile) is a Japanese mobile network operator (MNO) headquartered in Setagaya, Tokyo. It is a wholly owned...
Viber, or Rakuten Viber, is a cross-platform voice over IP (VoIP) and instant messaging (IM) software application owned by Japanese multinational company...
Rakuten Rewards (/ˈrækətɪn/), formerly known as Ebates, is a cash-back and shopping rewards company. Its revenue comes from affiliate network links. Members...
Rakuten France, formerly PriceMinister, is a French company that runs the e-commerce site fr.shopping.rakuten.com. In 2010, it was purchased by Rakuten...
Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider. The company, in 2005, claimed it was the largest...
Overpowered, No One in This Other World Stands a Chance Against Me! Volume 1". Rakuten Kobo. J-Novel Club. Archived from the original on March 22, 2024. Retrieved...
The Rakuten Monkeys (Chinese: 樂天桃猿; pinyin: Lètiān Táoyúan), formerly known as La New Bears (2004–2010) and Lamigo Monkeys (2011–2019), are a professional...
Retrieved April 17, 2022. "The Unwanted Undead Adventurer: Volume 1". Rakuten Kobo. Archived from the original on October 13, 2023. Retrieved April 17...
Retrieved March 17, 2019. "Ascendance of a Bookworm: Part 1 Volume 1". Rakuten Kobo. J-Novel Club. Archived from the original on September 3, 2020. Retrieved...
Business School. The Tohoku Rakuten Golden Eagles, a baseball team also owned by Rakuten but based in Sendai and Rakuten Monkeys, a baseball team in Taoyuan...
Rakuten Mobile Park Miyagi (楽天モバイルパーク宮城, Rakuten Mobairu Pāku Miyagi), officially Miyagi Baseball Stadium, is a baseball stadium in Miyaginohara Sports...
Japanese electronic commerce and online retailing company Rakuten. "Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover...
eReader is an e-reader produced by Toronto-based Kobo Inc (a subsidiary of Rakuten). The company's name is an anagram of "book". The original version was...
Cisco, Rakuten Mobile, Qualcomm Ventures, Telefonica and Tech Mahindra among others. In 2019, Rakuten Mobile invested in Altiostar. In 2020, Rakuten commercially...
started working at Rakuten, Inc, a Japanese internet and e-commerce company, in Tokyo. He met Hiroshi Mikitani, the CEO of Rakuten, while visiting Sendai...
publishers. Headquartered in Montpellier, France, Rakuten DX is a major subsidiary of Rakuten. Rakuten DX provides mobile application tools & digital experience...
Fully Virtualized Cloud Native Mobile Network (FVCNMN) currently led by Rakuten mobile. FVCNMN were previously consider impossible to deploy in a big scale...
20 July 1876 – 25 August 1955), better known by the pen name Kitazawa Rakuten (北澤 楽天), was a Japanese manga artist and nihonga artist. He drew many editorial...
2023. Retrieved September 13, 2020. "The Apothecary Diaries: Volume 1". Rakuten Kobo. J-Novel Club. Archived from the original on January 7, 2021. Retrieved...
Global Information
¥1,681.76 billion (2021)[1]
¥−194.7 billion (2021)[1]