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Radio Tarana information


Radio Tarana
Broadcast areaNew Zealand
FrequencyAuckland: 1386 AM
History
First air date
1996
Technical information
Transmitter coordinates
36°50′56.7″S 174°37′46.9″E / 36.849083°S 174.629694°E / -36.849083; 174.629694
Links
WebcastLive stream
Websitetarana.co.nz

Radio Tarana is a New Zealand radio network, broadcasting in Auckland. It broadcasts a mixture of music, information, news, sports, culture, events coverage and lifestyle features.[1] The station was the first commercial full-time New Zealand radio station targeting migrant communities.[2] According to the 2014 TNS New Zealand radio survey, it remains the highest-rating ethnic broadcaster in the country.[3][4]

Robert Khan set up the station in 1996 for Auckland's Indian and Hindi-speaking community. It now targets a broad range of Indian, Pakistani, Bangladeshi, Sri Lankan and Fijian migrants around New Zealand.[1] The network aims to foster mutual understanding between different migrant groups with diverse interests, religions and ethnic origins.[4] This is done in part through the coverage of religious festivals, international news events and local political issues.[5]

Tarana broadcasts in Auckland on 1386 AM, reaching a weekly audience of 32,000 in the Auckland market during a survey in 2014.[6] Radio agency The Radio Bureau claims these listeners have "significant spending capacity" and "high disposable incomes".[1] With nationwide coverage through online streaming, digital radio, mobile devices, satellite radio and an estimated 22,000 weekly web browsers, it claims to reach a total audience based on about 80,000.[4]

  1. ^ a b c "Radio Tarana". trb.co.nz. The Radio Bureau. Retrieved 12 July 2015.
  2. ^ Derby, Mark (13 July 2012). "Migrant and refugee organisations – Later migrant organisations". Te Ara: The Encyclopedia of New Zealand. Wellington: New Zealand Government. Retrieved 15 July 2015.
  3. ^ "Auckland Commercial Radio Audience Measurement Survey Results T2/2014". radios.co.nz. TNS New Zealand. Retrieved 15 July 2015.
  4. ^ a b c "About Radio Tarana". tarana.co.nz. Radio Tarana Limited. Retrieved 12 July 2015.
  5. ^ Cite error: The named reference taranastars was invoked but never defined (see the help page).
  6. ^ "iHeartRadio Adds Radio Tarana Recognising Indian Community". scoop.co.nz. iHeartRadio. Retrieved 12 July 2015.

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