RTB House is a Polish advertising-technology company founded in 2012, that specializes in targeted advertising including retargeting and real-time bidding (RTB) strategies.[11][12][13] Headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.[14]
RTB House develops a demand-side platform (DSP) for autonomous personalized-marketing services that utilize proprietary deep learning algorithms based on neural networks.[15] Since 2021, the company has contributed to the Privacy Sandbox initiative of building advertising solutions without the involvement of tracking cookies.[16][17]
Since 2018, the company has been featured in seven consecutive editions of the “FT1000”, Financial Times and Statista's list of the fastest growing companies in Europe.
^"RTB House S.A." Krajowy Rejestr Sądowy (in Polish). National Court Register. 2013-05-15. Retrieved 2023-07-07.
^Polak, Wojciech (2013-11-06). "RTB HOUSE – a new brand on the online advertising market". MarTech Trends. RTB House. Retrieved 2024-01-23.
^Cite error: The named reference :7 was invoked but never defined (see the help page).
^Łopusiewicz, Adam (2023-10-10). "Każdy obszar w firmie musi być zarządzany przez odpowiednią osobę. Bez świetnego lidera nie ma sukcesu – Daniel Surmacz (RTB House)" [Each area in the company must be managed by an appropriate person. There is no success without a great leader - Daniel Surmacz (RTB House)]. MamStartup (in Polish). Retrieved 2023-10-10.
^bg (2019-09-18). "Aleksander Baryś członkiem zarządu i dyrektorem finansowym RTB House" [Aleksander Baryś is a member of the board and financial director of RTB House]. wirtualnemedia.pl (in Polish). Retrieved 2023-07-07.
^"RTB House Bolsters Executive Team With the Hire of Michael Lamb as Chief Commercial Officer". businesswire.com. 2023-10-02. Retrieved 2023-10-10.
^Joseph, Reeny (2018-07-31). "Wojciech Glowacki Appointed As The VP Of Sales At RTB House". omnesmedia.com. Retrieved 2023-10-10.
^Polak, Wojciech (2021-08-04). "RTB House Appoints Lukasz Włodarczyk to the Newly Created Position of VP of Programmatic Ecosystem Growth & Innovation". MarTech Trends. RTB House. Retrieved 2024-01-23.
^Pryczkowska, Kaja (2023-12-04). "RTB House Appoints Krzysztof Słowik as VP of Engineering to Strengthen Growth and Innovation". MarTech Trends. RTB House. Retrieved 2024-01-23.
^ abCite error: The named reference FT2024 was invoked but never defined (see the help page).
^Coleman, Alison (2014-10-27). "Jak Polacy przechodzą od outsourcingu do przedsiębiorczości" [How Poles are moving from outsourcing to entrepreneurship]. Forbes (in Polish). Retrieved 2023-07-05.
^Polak, Wojciech (2014-07-09). "RTB House Strengthens Management Team by Regional Directors". MarTech Trends. Retrieved 2023-07-03.
^"RTB House - Market Share, Competitor Insights in Retargeting". 6sense. 2023. Retrieved 2023-07-04.
^"RTB House". ExchangeWire. Retrieved 2023-07-03.
^Abgarowicz, Łukasz (2017-12-01). "Deep learning, czyli ewolucja reklamy: case study RTB House" [Deep learning, or the evolution of advertising: RTB House case study]. Media Marketing Polska Magazyn Online (in Polish). Retrieved 2023-07-22.
^Ostwal, Trishla (2022-09-27). "The Initial Results Are In for Google's Fledge Tests". AdWeek. Retrieved 2023-07-03.
^Iwańczak, Przemysław (2022-01-31). "The Future of Frequency Capping in Privacy-Centric Digital Advertising". Cybersecurity, Privacy, & Networks eJournal. SSRN 3985974 – via SSRN.
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