Norwegian multinational discount grocery chain owned by Reitan Group
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REMA 1000
Company type
Discount shop
Founded
1979; 45 years ago (1979) in Trondheim, Trøndelag, Norway
Number of locations
980 (2023)
Area served
Norway, Denmark
Revenue
NOK 28.3 billion €2.8 billion (2022)[1]
Owner
Reitan
Number of employees
20,252 (2016)
Website
www.rema.no
REMA 1000 shop at Vesterport Copenhagen, Denmark
REMA 1000 (Bokmål: Rema tusen) is a Norwegian multinational no-frills soft-discount grocery chain owned entirely by the Reitan Group (Reitangruppen). REMA is a short for Reitan Mat (Reitan Food), referring to Odd Reitan (founder of the company). 1000 refers to offering a selection of only one thousand different products (see the history section).
With their headquarters located in Oslo, Norway, REMA 1000 includes businesses in Norway and Denmark. The chain is based on a franchised discount concept: buying large quantities of a limited range of products and offering these to semi-independent owners under their brand. By the end of 2016, Rema 1000 had a total amount of 868 shops spread across Norway and Denmark.[2]
By 2016, the retailer captured 24,2% of the total revenue by all Norwegian grocers,[3] taking the lead over its closest rival Kiwi.
In July 2023, a Yougov poll found that it was the preferred supermarket in Denmark. [4]
^"Reitan Retail 2022: Renewal and growth in a challenging year", www.reitanretail.no
^"Nøkkeltall - REMA 1000". Archived from the original on 4 February 2018.
^"De norske dagligvarekjedene". www.dn.no. Retrieved 29 December 2018.
^"Her vil danskerne helst handle ind det er en drømmepositiob". bt.dk (in Danish). Retrieved 26 July 2023.
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