Indian jewellery retailer based in the Middle East
Pure Gold Jewellers
Company type
Private Limited Company
Industry
Retail
Founded
(Dubai, UAE) 1989
Founder
Firoz Merchant
Headquarters
Dubai, UAE
Number of locations
100 in the Middle East, 200 in India (July 2011)
Key people
Firoz Merchant (Chairman and founder)
Products
Jewellery
Owner
Pure Gold Group
Number of employees
1250 (2011)
Website
pugold.com
Pure Gold Jewellers is a jewellery retailer with 120 stores across the Middle East, in the UAE, Oman, Kuwait, Qatar, Jordan, KSA, Bahrain, and Sri Lanka. The company also has 200 stores in India.[1] The company's stores sell a variety of jewellery in diamonds, gold, platinum, Murano glass and precious stones. Founded[2] by Indian expatriate Firoz Merchant in 1989, the first Pure Gold Jewellers store was established in Dubai. Merchant has focused on gradual expansion of the brand's retail network.[3] The company entered the Indian market in 2010. It has plans to open 200 stores in the country in the next few years. Pure Gold are the sole concessionaire for retail of gold and diamond jewellery at Abu Dhabi Duty Free (terminals I, II, and III), Kuwait Duty Free and Muscat Duty Free.[4] Pure Gold Jewellers employs more than 1000 retail staff across the globe and also owns two jewellery manufacturing factories in India and in China, employing over 1,500 workers.[5]
^"Pure Gold receives best brand honor for the 2nd year from Dubai government" Archived 2011-06-06 at the Wayback Machine, AME Info, May 28, 2009. Retrieved July 26, 2011.
^Staff Report. "Sterling accolade for Pure Gold Jewellers' chairman". Khaleej Times. Retrieved 2023-11-28.
^"Pure Gold Jewellers opens in Qatar ", TradeArabia, July 24, 2011. Retrieved July 26, 2011.
^"Pure Gold to open 200 stores in India", Gulf News, June 15, 2010. Retrieved July 26, 2011.
^"Indian Power List 2010: 39 Firoz G. Merchant ", Arabian Business. Retrieved July 26, 2011.
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