Global InformationProposed merger of Publicis and Omnicom information
| Initiated | July 28, 2013 |
|---|---|
| Status | Called off May 9, 2014 |
The proposed merger of Publicis and Omnicom was a proposed advertising industry merger between Publicis and Omnicom, announced on July 28, 2013. The resulting company would have been called Publicis Omnicom Group, and would have been the world's biggest advertising group with market capitalisation of $35.1 billion, pro-forma revenue of $22.7 billion, and more than 130,000 employees across the world.[1][2] After the merger, Publicis Omnicom and WPP would have been the largest advertising groups in the world.,[3] followed at a distance by Dentsu and Interpublic Group of Companies. The Publicis and Omnicom chief executives heralded the proposed operation as a "merger of equals" saying that Publicis and Omnicom shareholders will each hold about 50 percent of the new group's equity. The group would have had head offices in Paris and New York.[1]
The deal was called off in mutual agreement by both sides on 9 May 2014 after a relationship breakdown in proposal.
- ^ a b Channick, Robert (28 July 2013). "Leo Burnett parent in huge ad merger deal". Chicago Tribune. Retrieved 28 July 2013.
- ^ "Merger of Publicis and Omnicom makes biggest ad firm". BBC. 28 July 2013. Retrieved 28 July 2013.
- ^ Cite error: The named reference
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