Audio or video recording distributed free, for promotional purposes
This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Promotional recording" – news · newspapers · books · scholar · JSTOR(October 2020) (Learn how and when to remove this message)
A promotional recording, promo, or plug copy is an audio or video recording distributed free, usually in order to promote a recording that is or soon will be commercially available. Promos are normally sent directly to broadcasters, such as music radio and television stations, and to tastemakers, such as DJs, music journalists, and critics, in advance of the release of commercial editions, in the hope that airplay, reviews, and other forms of exposure will result and stimulate the public's interest in the commercial release.
Promos are often distributed in plain packaging, without the text or artwork that appears on the commercial version. Typically a promo is marked with some variation of the following text: "Licensed for promotional use only. Sale is prohibited." It may also state that the promo is still the property of the distributor and is to be "returned upon demand." However, it is not illegal to sell promotional recordings,[1] and recalls of promos are extremely rare and unenforced.[2] A promotional release may be standalone or as part of a press kit, which may include items such as promotional photos, music videos, press releases, or biographies of the artists, with electronic press kits being common.[3]
Because promos are produced in smaller quantity than releases made available to the general public, they are sometimes considered valuable collectors' items. They are never intended for sale in record stores.
^...at least not in the U.S., where the UMG v. Augusto case clarified in 2011 that promos are gifts, not the property of the distributor, and that the first-sale doctrine entitles the recipient to dispose of the recording as they wish.
^That is, at least in the U.S., the recipient of a promo has no obligation to comply with a recall, unless a separate contract is in effect.
^Kelaey, Melanie (8 February 2021). "The 8 things that should be part of every band's electronic press kit". Bandzoogle. Retrieved 3 April 2021.
and 23 Related for: Promotional recording information
it is not illegal to sell promotionalrecordings, and recalls of promos are extremely rare and unenforced. A promotional release may be standalone or...
campaign, a promotional campaign Film promotionPromotionalrecording Radio promotionPromotion (chess), when a pawn reaches the eighth rank Promotion (Germany)...
production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos, while also conducting talent...
Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold...
production, a promotional video is marketing or advertising: Promotionalrecording, an audio or video recording distributed to publicize a recording Trailer...
States, the term white label promo (often abbreviated as WLP) refers to a promotional pressing with a label that has mostly the same text and label logo/artwork...
The Recording Academy (formally the National Academy of Recording Arts and Sciences; abbreviated NARAS) is an American learned academy of musicians, producers...
releases was 2006's "Walk Away Renee" (with Ann Savoy) and a 2019 live promotionalrecording of "You're No Good". Released as a double A-side single. Released...
A bootleg recording is an audio or video recording of a performance not officially released by the artist or under other legal authority. Making and distributing...
A recording contract (commonly called a record contract or record deal) is a legal agreement between a record label and a recording act (artist or group)...
An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), vinyl (record), audio tape (like 8-track or cassette)...
audio engineer (also known as a sound engineer or recording engineer) helps to produce a recording or a live performance, balancing and adjusting sound...
An extended play (EP) is a musical recording that contains more tracks than a single but fewer than an album or LP record. Contemporary EPs generally...
is responsible for scouting and overseeing the artistic development of recording artists and songwriters. It also acts as a liaison between artists and...
Promotion (marketing), one of the four aspects of marketing Promotional music videos, such as those played on MTV Promotionalrecording, a recording distributed...
the concept. In 1978, guitarist and vocalist Leon Redbone released a promotional 78-rpm single featuring two songs ("Alabama Jubilee" and "Please Don't...
oversight of recording sessions; ensuring artists deliver acceptable and quality performances, supervising the technical engineering of the recording, and coordinating...
Two days later, "Outta Time" was released as the album's second promotionalrecording free of charge in a Polydor Records newsletter, coinciding with...
Record sales or music sales are activities related to selling music recordings (albums, singles, or music videos) through physical record shops or digital...
over $1 million, sorted by the most money spent in promotional campaigns and album covers. The recording process traditionally requires an investment in...
"Splitrmx12" is a vinyl-only promotionalrecording by Autechre, released 1 November 1999 by Warp Records and limited to 3000 copies. The A-side is a mashup...
It was posted on StreetCred's website on April 29, 2008, as a promotionalrecording, then released as a single on May 6, along with a music video, which...
Global Information