"Project Alamo" was a database of voter information created for Donald Trump's 2016 presidential campaign and an associated fundraising and political advertising operation on social media platforms. It was organized by the Giles-Parscale firm in San Antonio, Texas. The campaign paid Giles-Parscale as much as $94 million for fundraising, political advertising, and digital media services, including the creation of Trump's website. A new database of voter information named "Project Alamo" was at the heart of Giles-Parscale's efforts, allowing highly targeted advertising on social media platforms. The advertising campaigns added to the database over time, driving more effective targeting. The scale of the fundraising and political advertising campaigns on social media was massive, with hundreds of thousands of targeted ads being delivered daily. Project Alamo has been credited[by whom?] as an important factor in Trump's 2016 victory.[1][2][3][4]
^Handley, Lucy (2017-10-09). "Trump's digital director was paid $1,500 for his election website. Then he raked in $94 million". CNBC. Retrieved 2017-12-02.
^Bertoni, Steven. "Exclusive Interview: How Jared Kushner Won Trump The White House". Forbes. Retrieved 2017-12-02.
^"Why the Trump Machine Is Built to Last Beyond the Election". Bloomberg.com. 2016-10-27. Retrieved 2017-12-02.
^Barajas, Michael. ""Project Alamo": Lessons From Inside Trump's SA-Based Digital Nerve Center". San Antonio Current. Archived from the original on 2020-11-09. Retrieved 2017-12-02.
"ProjectAlamo" was a database of voter information created for Donald Trump's 2016 presidential campaign and an associated fundraising and political...
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