Profound Lore Records is a Canadian independent record label founded in May 2004. The label is known for publishing extreme metal and experimental artists.[1][2]
It "began as the 'hobby-like venture' of a few friends but, over the past six years, the label has evolved into a one-man enterprise, shaped a distinct 'aesthetic identity' and provided owner Chris Bruni with a full-time job."[3] Notable artists who have published their work by the label include Agalloch and Bell Witch.[4][5]
The label has been described as having imbued brand loyalty to some fans.[6] The label received criticism from The A.V. Club for distributing National Socialist black metal artists.[7]
^"Meet Profound Lore Records founder Chris Bruni, the face of modern metal". EW.com. Retrieved 2023-12-24.
^Staff, Invisible Oranges (2011-09-14). "Interview: Chris Bruni (Profound Lore Records)". Invisible Oranges - The Metal Blog. Retrieved 2023-12-24.
^Wiebe Taylor, Laura (April 2008). "Label Life: Profound Lore". Exclaim!. Retrieved 9 July 2009.
ProfoundLoreRecords is a Canadian independent record label founded in May 2004. The label is known for publishing extreme metal and experimental artists...
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metal band Pallbearer. It was released on February 21, 2012 via ProfoundLoreRecords, and on August 31, 2012 via 20 Buck Spin with alternate vinyl mastering...
doom metal band Pallbearer. It was released on August 19, 2014 by ProfoundLoreRecords. On June 24, 2014, the track "The Ghost I Used to Be" from the album...
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metal band Bell Witch. It was released on April 28, 2015, through ProfoundLoreRecords. Four Phantoms was met with positive reviews. Pitchfork writer Grayson...
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