Product Development and Management Association information
Founded
1976[1]
Type
Professional Association
Area served
Worldwide
Method
Certification, industry standards, conferences, publications
Members
Over 3500
Key people
Susan Penta (Chair) Greg Coticchia (Vice-Chair) Marlon Hernandez (Secretary/Treasurer) Eric Ewald (Executive Director)
Employees
unknown
Volunteers
~1000
Website
pdma.org
The Product Development and Management Association (PDMA) is a non-profit professional society that organizes and publishes information about the development of new products.
Founded in 1976,[1] they currently have about 3500 members worldwide,[2] with 22 chapters in the United States and 16 affiliates in other parts of the world, including India.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
The bimonthly Journal of Product Innovation Management (JPIM)[3]
Visions Magazine
PDMA Handbook of New Product Development.[4]
further books on product development topics
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.[5]
^ abBeckley, Jacqueline (2007). Accelerating new food product design and development. Wiley-Blackwell. p. 123. ISBN 978-0-8138-0809-3.
^Front End Innovation Europe's Strategic Partner - The PDMA
^Journal of Product Innovation Management - Journal Information Wiley-Blackwell
^Kenneth B. Kahn (editor): The PDMA Handbook of New Product Development, Second Edition published by John Wiley & Sons. ISBN 0-471-48524-1.
^Vasilis Theoharakis and Andrew Hirst (2002). "Perceptual differences of marketing journals: a worldwide perspective". Marketing Letters. 13 (4): 389–402. doi:10.1023/A:1020378718456. S2CID 166858049.
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