Processing fluency theory of aesthetic pleasure information
Theory in psychological aesthetics
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The processing fluency theory of aesthetic pleasure[1] is a theory in psychological aesthetics on how people experience beauty. Processing fluency is the ease with which information is processed in the human mind.
^Reber, Rolf; Schwarz, Norbert; Winkielman, Piotr (2004). "Processing Fluency and Aesthetic Pleasure: Is Beauty in the Perceiver's Processing Experience?". Personality and Social Psychology Review. 8 (4): 364–382. doi:10.1207/s15327957pspr0804_3. hdl:1956/594. PMID 15582859. S2CID 1868463.
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