Princesse El Materi Holding was a company created by the Tunisian businessman Sakher El Materi, the son-in-law of Zine El Abidine Ben Ali, who was President of Tunisia until 2011. Princesse El Materi Holdings used nepotism and improper money to acquire illegitimate businesses.[citation needed]
Under Ben Ali's rule, the company become one of the largest conglomerates in Tunisia. It actively held companies in six different industry sectors, including News and Media, Banking and Financial Services, Automotive, Shipping and Cruises, Real Estate and Agriculture. On November 22, 2010, the group also diversified into the Telecommunication industry.