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Premier Cruises was a cruise line holding company formed in the early 1990s that focused on the family cruise market as well as on developing cruise operations in new geographic markets. The company's business focus was to acquire older cruise vessels, refurbish these vessels in order to offer "traditional cruise experiences", operate the vessels in geographic areas, such as Europe and south/Central America.
which the major operators such as Carnival Cruise Line, Norwegian Cruise Line and Royal Caribbean International were not focusing at the time, and to market their cruises largely to European and South American customers through strategic marketing partnerships with some of the major tour and travel groups in the world such as Thomson Holidays in the U.K, TUI in Germany, Fritidsresor in Scandinavia, Alpitour in Italy and Pullmantur in Spain (subsequently acquired by Royal Caribbean International for $800 million)[1] as well as through more than a dozen operators in south / Central America such as CVC in Brazil (which was acquired by the Carlyle Group [63.6%] in January 2010 for $250 million).[2] The company was operating out of its main offices in Cape Canaveral and Miami, Florida.
^"Why Choose Celebrity for Your Next Vacation | Celebrity Cruises".
^Hedgpeth, Dana (January 8, 2010). "Carlyle Group acquires Brazilian tour operator CVC". The Washington Post. Retrieved 2022-07-02.
PremierCruises was a cruise line holding company formed in the early 1990s that focused on the family cruise market as well as on developing cruise operations...
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out by PremierCruise Line, and the remaining 3 ships kept their names, but were painted in PremierCruise Line's livery. Verrier, Richard. "Cruise Line...
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create together with another cruise company. In 1998 PremierCruises was interested in buying the ship but PremierCruises in the end did not manage to...
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American Family Cruises, which was to be a branch of Costa, but this plan was never realized. Eugenio Costa completed her last cruise for her original...
and composer for Royal Caribbean, Celebrity Cruises, Carnival Cruise Lines, Island Cruises, PremierCruises, among others. In October 27, 1993 - in partnership...
passenger shipping company SeaWind Cruise Line, the operator of the SeaWind Crown and eventual subsidiary of PremierCruises Seawind Ocean Technology, an offshore...
by chartering the 1955-built SS OceanBreeze from PremierCruise Line and operating two-day cruises out of Port Everglades to Nassau, Bahamas. Imperial...