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Pratfall effect information


In social psychology, the pratfall effect is the tendency for interpersonal appeal to change after an individual makes a mistake, depending on the individual's perceived competence. In particular, highly competent individuals tend to become more likeable after committing mistakes, while average-seeming individuals tend to become less likeable even if they commit the same mistake.

Originally described in 1966 by Elliot Aronson,[1] numerous studies have since been conducted to isolate the effects of gender, self-esteem, and blunder severity on change in appeal and likability. Occasionally referred to as the blemishing effect[2] when used as a form of marketing, generalizations of the pratfall effect are often used to explain the counterintuitive benefits drawn from making mistakes.

  1. ^ Aronson, E., Willerman, B., & Floyd, J. (1966). The effect of a pratfall on increasing interpersonal appeal. Psychonomic Science.
  2. ^ Ein-Gar, D., Shiv, B., & Tormala, Z. L. (2012). When blemishing leads to blossoming: The positive effect of negative information. Journal of Consumer Research, 38(5), 846-859.

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