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Play Like a Champion Today is a saying written on a sign created by Coach Bud Wilkinson of the University of Oklahoma Sooners in the 1940s to inspire the players as they entered Owen Field. It is located overhead in the tunnel leading out to the field in the south end zone at Oklahoma Memorial Stadium. The University of Notre Dame Fighting Irish football program later began using the saying as well.[1]
^Tramel, Berry (October 22, 2012). "Oklahoma Football: Why the Sooners' 'Play Like a Champion' motto may be the original". The Oklahoman. Retrieved January 5, 2013.
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