A&M Records (1991-1999) Virgin Music Label & Artist Services (2018-present)
Genre
Rhythm and blues
gospel
hip hop
Country of origin
U.S.
Location
Los Angeles, California
Perspective Records is an American record label, launched in 1991 by the producing team Jimmy Jam & Terry Lewis, through a joint venture with A&M Records—which Jam & Lewis had had a prosperous working relationship with throughout the 1980s, with several of its major acts including Janet Jackson, The Human League, and label founder Herb Alpert.
Acts on Perspective's roster included Bobby Ross Avila, Smooth, Mint Condition, Lo-Key, Solo, Sounds of Blackness, Young Zee, and Ann Nesby. From 1993 to 1996, A&M Records released most of its own urban acts through Perspective. Rapper Tech N9ne was one of the signees for the label, however he was released from the label due to creative differences. In 1997, Jam and Lewis resigned as the label's CEOs, but remained consultants. Over the next year, Perspective continued to release recordings by the current artists for the sake of fulfilling contractual obligations with them.[1] The company was dismantled, and absorbed into A&M Records, in early 1999—per the merger of A&M's PolyGram parent and Universal Music Group.
In 2018, Jam & Lewis reactivated Perspective Records under its current distributor, Virgin Music Label & Artist Services. The first album released under the label since 1998 was Peabo Bryson's album Stand For Love.[2] In 2019, Mint Condition lead singer Stokley Williams signed to Perspective for the second time as a solo artist to release his second album, Sankofa.[3]
^"Perspective Records". On A&M Records.com. 2006.
^Mitchell, Gail. "Peabo Bryson Gets Ready to 'Stand for Love' on New Album Coming Aug. 3". billboard.com. Billboard Magazine. Retrieved 2018-06-17.
^"Stokley Strips Down & Celebrates Women In 'She…' And Announces New Album 'Sankofa'". soulbounce.com. SoulBounce. 14 October 2019. Retrieved 2019-10-20.
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