Penguin Composition Rules were the guidelines written by typographer Jan Tschichold for use in composing the pages and typography of Penguin Books. The rules were embodied in a four-page booklet of typographic instructions for editors and compositors. The booklet includes headings for various aspects of composition: Text Composition; Indenting of Paragraphs; Punctuation Marks and Spelling; Capitals, Small Capitals, and Italics; References and Footnotes; Folios; The Printing of Plays; The Printing of Poetry; Make-up.
Beyond this specific set of guidelines, Tschichold made further changes to Penguin's graphic standards. Penguin is well known for its standardized book covers and formats, as well as the diversity of the standards.[1]
^The seeming contradiction between standardization and diversity is explained by the vast numbers of books produced by Penguin over many years.
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