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Industry | Healthcare products |
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Founded | 1904 | in Rhöndorf, German Empire
Founder | Max Riese |
Parent | Kenvue |
Website | www |
Penaten is a German brand of healthcare products, including baby cream (barrier cream) owned by Kenvue.[1][2][3]
Its name is taken from the Penates, the household deities of Ancient Rome.
The Penaten Cream was developed by German chemist Max Riese in 1904. The production was based in a factory built in 1908 in Rhöndorf which was destroyed during the Second World War. It was rebuilt by Riese's sons Max and Alfred.[4]
In 1986 Penaten became part of the Johnson & Johnson company. In 2000, the production of the cream was moved to Italy and France.
J&J now sells petroleum jelly in tubes that hold the same name as the original medicinal zinc cream: “PENATEN”. This is a completely different product and cannot be used as advised/prescribed by doctors, who are intending for patients to use the original zinc product.