Attempts by males to increase their attractiveness to a female
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In sociology, peacocking is a social behavior in which a male uses ostentatious clothing and behavior to attract a female[1] and to stand out from other competing males, with the intention to become more memorable and interesting. Peacocking is very common among men, and it can happen either consciously or subconsciously.[2] Peacocking happens subconsciously especially when a desirable female suddenly comes into sight. Prevalence of peacocking strongly correlates with woman's level of attractiveness.[3]
According to some feminist scholars, men may tend to peacock because of the patriarchal ideas created by society. This hierarchy created between men and women and this idea of men competing for women's attention leads to peacocking. [4]
^Albo, Bonny (30 May 2019). "What Does Peacocking Mean?". Liveabout.com. Retrieved 21 December 2021.
^Hayes, Annie (7 April 2019). "You're Probably Peacocking Without Even Realising It. Here's What It Means". Menshealth.com. Retrieved 21 December 2021.
^Team Lovepanky (10 April 2022). "What is Peacocking? The Many Types & Why Guys Show Off Around Girls". Lovepanky.com. Retrieved 1 May 2022.
^Waller, Margaret (2016-01-01). "Trouble in Argus City: Peacocking, Invisibility, and Masculinity". Romanic Review. 107 (1–4): 25–46. doi:10.1215/26885220-107.1-4.25. ISSN 0035-8118.
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