Patrik Frisk (born 1962/1963) is a Swedish/American businessman in the apparel industry.[3] From 2020 to 2022, he was the president and CEO of Under Armour, when he succeeded the company's founder, Kevin Plank.[2] He was previously president and chief operating officer of the company since 2017.[3][4] Frisk has worked for 30 years in retail and has had senior positions at The North Face and Timberland, before joining the ALDO Group in 2014 as CEO.[4][5]
^"Patrik Frisk To Become Chief Executive Officer Of Under Armour On January 1, 2020". PRNewswire. October 22, 2019. Retrieved 2 January 2020.
^ abSingh, Prachi (2019-10-22). "Patrik Frisk to replace Kevin Plank as the new Under Armour CEO". fashionunited.uk. Retrieved 2020-01-28.
^ abCite error: The named reference Mirabella for Baltimore Sun, 2017 was invoked but never defined (see the help page).
^ abWeilheimer, Neil (October 22, 2019). "5 Things to Know About Kevin Plank's Successor, Patrik Frisk". Footwear News. Retrieved 2 January 2020.
^"Timberland's Frisk Leaves to Become Aldo Group CEO". BoF. October 24, 2014. Retrieved 2 January 2020.
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