Active involvement of all stakeholders in the design process
"Co-design" redirects here. For design of hardware and software together, see integrated design.
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Participatory design (originally co-operative design, now often co-design) is an approach to design attempting to actively involve all stakeholders (e.g. employees, partners, customers, citizens, end users) in the design process to help ensure the result meets their needs and is usable. Participatory design is an approach which is focused on processes and procedures of design and is not a design style. The term is used in a variety of fields e.g. software design, urban design, architecture, landscape architecture, product design, sustainability, graphic design, industrial design, planning, and health services development as a way of creating environments that are more responsive and appropriate to their inhabitants' and users' cultural, emotional, spiritual and practical needs. It is also one approach to placemaking.
Recent research suggests that designers create more innovative concepts and ideas when working within a co-design environment with others than they do when creating ideas on their own.[1][2] Companies increasingly rely on their user communities to generate new product ideas, marketing them as "user-designed" products to the wider consumer market; consumers who are not actively participating but observe this user-driven approach show a preference for products from such firms over those driven by designers. This preference is attributed to an enhanced identification with firms adopting a user-driven philosophy, consumers experiencing empowerment by being indirectly involved in the design process, leading to a preference for the firm's products. If consumers feel dissimilar to participating users, especially in demographics or expertise, the effects are weakened. Additionally, if a user-driven firm is only selectively open to user participation, rather than fully inclusive, observing consumers may not feel socially included, attenuating the identified preference.[3]
Participatory design has been used in many settings and at various scales. For some, this approach has a political dimension of user empowerment and democratization.[4] This inclusion of external parties in the design process does not excuse designers of their responsibilities. In their article "Participatory Design and Prototyping", Wendy Mackay and Michel Beaudouin-Lafon support this point by stating that "[a] common misconception about participatory design is that designers are expected to abdicate their responsibilities as designers and leave the design to users. This is never the case: designers must always consider what users can and cannot contribute."[5]
In several Scandinavian countries, during the 1960s and 1970s, participatory design was rooted in work with trade unions; its ancestry also includes action research and sociotechnical design.[6]
^Mitchell, Val; Ross, Tracy; Sims, Ruth; Parker, Christopher J. (2015). "Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions". CoDesign. 12 (4): 205–220. doi:10.1080/15710882.2015.1091894.
^Trischler, Jakob; Pervan, Simon J.; Kelly, Stephen J.; Scott, Don R. (2018). "The Value of Codesign". Journal of Service Research. 21: 75–100. doi:10.1177/1094670517714060.
^Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin (August 2015). "Why and When Consumers Prefer Products of User-Driven Firms: A Social Identification Account". Management Science. 61 (8): 1978–1988. doi:10.1287/mnsc.2014.1999. ISSN 0025-1909.
^Bannon, Liam J.; Ehn, Pelle (2012). Design matters in participatory design. Routledge handbook of participatory design. pp. 37–63.
^Mackay, Wendy E.; Beaudouin-Lafon, Michel (2020), Vanderdonckt, Jean; Palanque, Philippe; Winckler, Marco (eds.), "Participatory Design and Prototyping", Handbook of Human Computer Interaction, Cham: Springer International Publishing, pp. 1–33, doi:10.1007/978-3-319-27648-9_31-1, ISBN 978-3-319-27648-9, retrieved 2024-04-11
^Web Page on Participatory Design on the site of CPSR. Retrieved 13 April 2006.
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