Papert Koenig Lois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office was in the Seagram Building in Park Avenue in Manhattan. Early clients included Peugeot and Xerox. Its campaigns were successful and it was the first such agency to go public.[1][2]
^Mark Tungate (2007), Adland: a global history of advertising, Kogan Page Publishers, pp. 58–59, ISBN 978-0-7494-4837-0
^"Advertising: Papert, Koenig, Lois Gets Stock Symbol (Published 1964)". The New York Times. 1964-12-31. ISSN 0362-4331. Retrieved 2021-01-11.
PapertKoenigLois, also known as PKL, was an advertising agency founded by Fred Papert, Julian Koenig and George Lois in January 1960. Its first office...
Dane Bernbach. After one year there, Lois was recruited by Fred Papert and Julian Koenig to form PapertKoenigLois in 1960. PKL, as it was known, was also...
Advertising". In 1960, Frederic S. Papert, an account manager from Kenyon & Eckhardt, persuaded Koenig and George Lois to start up their own creative hot...
Suarez began working part-time for PapertKoenig & Lois, in the television production department ran by ad man George Lois. It was there he gained experience...
based in its New York City office. In due course another agency, PapertKoenig, Lois, poached him from Ogilvy and sent him back to London to head up the...
"learning the trade". She became art buyer for the advertising agency PapertKoenigLois, and later director of art studio Baird Harris. She married Captain...
deputy (1987–1992). George Lois, 91, American art director (Esquire) and advertising executive, co-founder of PapertKoenigLois. Sinikka Luja-Penttilä,...
(William) Casey. He began his advertising career as a copywriter at PapertKoenigLois. Much of Becker’s career was spent at Young & Rubicam Advertising...
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