WWE's logo continuation from when they transitioned to the TV-PG rating in 2008
Promotion
World Wrestling Entertainment/WWE
Date
July 22, 2008 (2008-07-22) – disputed (disputed)
WWF/WWE eras chronology
← Previous Ruthless Aggression Era
Next → Reality Era
The PG Era, also known as the Universe Era,[1] is an era of professional wrestling within World Wrestling Entertainment, Inc. (WWE), which began on July 22, 2008 after its programming was labeled as TV-PG rating under the TV Parental Guidelines. Doing business as World Wrestling Entertainment at the time, the company ceased using its full name in reference to the wrestling promotion in April 2011, and strictly started going by the "WWE" abbreviation, which became an orphaned initialism.
WWE instituted a number of changes as they began marketing to a younger audience, such as heavily scripting on-screen promos and toning down excessive violence, profanity and sexual content. The earlier parts of the era were defined by superhero-esque fan-favorites and one-dimensional villains. While WWE considers the era to have ended in either 2013[2] or 2014[3] in favor of a more reality-based era, some describe the PG Era as ongoing since the 2008 changes continue to remain in effect.[a][b] The PG Era has received much criticism from fans due to its watered-down violence and family-friendly program and characters, but it has also been praised as a good business decision as it made the promotion more appealing to a wider audience and corporate sponsors just as it was during the Hulkamania years.[11]
^Bixenspan, David (October 29, 2013). "WWE 2K14: 15 Most Memorable Matches from 30 Years of WrestleMania Mode". Bleacher Report. Retrieved August 8, 2023.
^"What is your favorite WWE Era?". WWE. Retrieved January 14, 2021.
^Triple H vows to end the "Yes!" Movement at WrestleMania: Raw, March 24, 2014 - YouTube
^Carey, Ian. "WWE Raw TV-14 rating on USA Network not finalized". Wrestling Observer Newsletter. Retrieved July 19, 2022.
^Powell, Jason (July 14, 2022). "WWE Raw reportedly ending the PG era, becoming TV-14". Pro Wrestling Dot Net. Archived from the original on July 14, 2022. Retrieved July 19, 2022.
^Steele, Franklin (July 14, 2022). "WWE Monday Night Raw Will Have New TV-14 Rating Next Week". Screen Rant. Retrieved July 19, 2022.
^Beltrán, William (July 14, 2022). "Adiós a la Era PG: Raw volverá a ser TV-14". Súper Luchas (in Spanish). Retrieved July 19, 2022.
^Dangoor, Louis (July 14, 2022). "WWE Raw moving to TV-14 from next week - moving away from PG era". MSN. Retrieved July 19, 2022.
^Joseph, André (July 14, 2022). "WWE's Family-Friendly PG Era Is Officially Over". Comic Book Resources. Retrieved July 19, 2022.
^Carey, Ian. "Report: WWE to remain TV-PG for foreseeable future". Wrestling Observer Newsletter. Retrieved August 11, 2023.
^Cite error: The named reference bleacher was invoked but never defined (see the help page).
Cite error: There are <ref group=lower-alpha> tags or {{efn}} templates on this page, but the references will not show without a {{reflist|group=lower-alpha}} template or {{notelist}} template (see the help page).
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