An online interview is an online research method conducted using computer-mediated communication (CMC),[1] such as instant messaging, email, or video. Online interviews require different ethical considerations, sampling and rapport than practices found in traditional face-to-face (F2F) interviews. Online interviews are separated into synchronous online interviews, for example via online chat which happen in 'real time' online[2] and asynchronous online interviews, for example via email conducted in non-real time.[2] Some authors discuss online interviews in relation to online focus groups[2][3] whereas others look at online interviews as separate research methods.[4] This article will only discuss online interviews.
Online interviews, like offline interviews, typically ask respondents to explain what they think or how they feel about an aspect of their social world.[5] Interviews are especially useful for understanding the meanings participants assign to their activities; their perspectives, motives, and experiences.[3] Interviews are also useful for eliciting the language used by group members, gathering information about processes that cannot be observed, or inquiring about the past.[5] Thus the objectives researchers have do not differ significantly, however the methods and research design can be effected by the online component of the research which this article will take issue with.
^Salmons, J. (2014). Qualitative Online Interviews: Strategies, Design, and Skills. SAGE Publications.
^ abcFielding, Nigel; Lee, Raymond; Blank, Grant (2008). Internet-based Interviewing : SAGE Research Methods. doi:10.4135/9780857020055. ISBN 9781412922937. Retrieved 2016-04-16. {{cite book}}: |website= ignored (help)
^ abStromer-Galley, Jennifer (2003). "Depth Interviews for the Study of Motives and Perceptions of Internet Use". Presented at the International Communication Association Conference. San Diego, CA.
^Stewart, Kate; Williams, Matthew (2005-11-01). "Researching online populations: the use of online focus groups for social research". Qualitative Research. 5 (4): 395–416. doi:10.1177/1468794105056916. ISSN 1468-7941. S2CID 146358261.
^ abLindlof, Thomas; Taylor, Bryan (2002). Qualitative communication research methods. Thousand Oaks, CA: Sage.
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