October 23, 2011 (2011-10-23) – May 13, 2012 (2012-05-13)
Season chronology
Next → Season 2
List of episodes
The first season of the American ABC fantasy-drama series Once Upon a Time premiered on October 23, 2011, and concluded on May 13, 2012. The series was created by Edward Kitsis and Adam Horowitz. The series' first season centers around the Enchanted Forest and Storybrooke, and the Evil Queen's (Lana Parrilla) plot to destroy everyone's happiness so she can be the only one with a happy ending.
Once Upon a Time's first season received generally favorable reviews from critics who praised its cast, visuals, and twists on fairy tales, though some criticized its uneven tone. The pilot episode was watched by 12.93 million viewers and achieved an adult 18-49 rating/share of 4.0/10.[1] Those numbers dipped late in the season to a series low of 8.36 million viewers and a 2.8/8 adult 18-49 rating/share in April 2012,[2] but rebounded slightly for the season finale with 9.66
million viewers and a 3.3/10 adult 18-49 rating/share.[3]
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