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Old Monk Rum is an iconic vatted Indian dark rum, launched in 1855.[1] It is a dark rum with a distinct vanilla flavour, with an alcohol content of 42.8%.[2] It is produced in Ghaziabad, Uttar Pradesh and have registered office in Solan, Himachal Pradesh.
There is no advertising, its popularity depends on word of mouth and loyalty of customers.[3] However, in 2013 Old Monk lost its rank as the largest selling dark rum to McDowell's No.1 Celebration Rum.[4] Old Monk has been the biggest Indian Made Foreign Liquor (IMFL) brand for many years.[5]
Old Monk was ranked 5th among Indian spirits brands at the Impact International's 2008 list of "Top 100 Brands At Retail Value" with a retail value of US$240 million.[6]
It is sold in six size variants: 90 ml, 180 ml, 375 ml, 500ml, 750 ml, and 1 litre bottles.
Old Monk had been awarded gold medals at Monde Selections since 1982. [citation needed]
^The Cult of Old Monk - GQ India(March 2012)
^"Old Monk Estonia Distributor Website". Archived from the original on 2014-12-16. Retrieved 2014-10-21.
^5 Old Monk Mixes: Beyond Rum and Coke - CNN Travel (July 12, 2011)
^Old Monk loses ground to McDowell’s No.1 - Business Standard (April 18, 2012)
^Old Monk rum losing steam as Celebration gains: Impact - Business Line (August 26, 2004)
^Kurian, Boby (5 March 2009). "McDowell's in top10 global spirits league". The Economic Times.
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August 2019. "Aditi Prabhudeva to sport a traditional look in MG Srinivas' OldMonk". Cinema Express. Retrieved 28 January 2020. "Aditi Prabhudeva goes back...
Monks in Luang Prabang, Laos Monks in Thailand Monks in Myanmar (Burma) Monk in Kyoto, Japan An oldmonk in Dalat, Vietnam Monks chanting at Borobudur, Indonesia...
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a mock election as a training exercise. In the town of Ura, an old lama orders a monk to get a pair of weapons to face the imminent change in the kingdom...
16 June 2018. Retrieved 25 September 2021. "Trailer Talk: M.G. Srini's 'OldMonk' promises a full-fledged family entertainer will plenty of laughs". Times...
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December 2014. "Kapil Mohan: 5 Facts About The Man Behind The Iconic Rum, OldMonk". NDTV.com. Retrieved 31 January 2018. "Padma Shri" (PDF). Padma Shri....
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