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Old El Paso
Product type
Tex-Mex food
Owner
General Mills
Country
United States
Introduced
1938; 86 years ago (1938)
Markets
Worldwide
Previous owners
Mountain Pass Canning Company Pet, Inc. Pillsbury Company
Tagline
"Start Somewhere Fresh"
Website
www.oldelpaso.com
Old El Paso is a brand of Tex-Mex-style foods from American food producer General Mills. These include dinner kits, tacos and tortillas, taco seasoning, sauces, condiments, rice, and refried beans.
Old El Paso products are marketed across the globe. The brand is owned by General Mills. Pillsbury acquired it in 1995, when its then-parent company Grand Metropolitan bought Pet, Inc., which had itself taken over the brand in 1968 from the Mountain Pass Canning Company.[1]
The name is a reference to the city of El Paso, Texas, and the historical "Old" period when Texas was a part of Mexico.
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