The rock band OK Go has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet video sharing sites like YouTube.[1] Many of these have become viral videos; the 2006 video for "Here It Goes Again", in which the band performed a complex routine with the aid of motorized treadmills, has received over 50 million views four years later.[2] Their video for Needing/Getting, released February 5, 2012 in partnership with Chevrolet, debuted during Super Bowl XLVI and has over 32 million views on YouTube.[3] Samuel Bayer, who produced many music videos in the 1990s, asserted that OK Go's promotion of music videos on the Internet was akin to Nirvana's ushering in the grunge movement.[2] Many of the videos also use long or single-shot takes, which Salon's Matt Zoller Seitz says "restore[s] a sense of wonder to the musical number by letting the performers' humanity shine through and allowing them to do their thing with a minimum of filmmaking interference".[4] The success of OK Go's music first won the band the 14th Annual Webby Special Achievement Award for Film and Video Artist of the Year.[5] The video for "This Too Shall Pass" was named both "Video of the Year" and "Best Rock Video" at the 3rd annual UK Music Video Awards.[6]"This Too Shall Pass" won the LA Film Fest's Audience Award for Best Music Video,[7] UK MVA Awards – Music Video of the Year Winner 2010,[8] among others.
The band has worked with directors including Francis Lawrence, Olivier Gondry (brother of Michel Gondry), Brian L. Perkins, Scott Keiner, and Todd Sullivan. The videos have been screened and displayed at museums, art galleries, and film festivals around the world including The Guggenheim Museum,[9] The Museum of the Moving Image,[10] The Edinburgh International Film Festival,[11] The Los Angeles County Museum of Art,[12] The Los Angeles Film Festival,[13] and the Saatchi & Saatchi New Director's Showcase.[14]
In 2008, Damian Kulash said that the band had not produced the YouTube videos as part of any overt "Machiavellian" marketing campaign. "In neither case did we think, 'A-ha, this will get people to buy our records.' It has always been our position that the reason you wind up in a rock band is you want to make stuff. You want to do creative things for a living."[15]
^Jones, Nate (2010-11-10). "Ranking the OK Go Video Catalogue: Are the Videos Always Better Than the Songs?". Time. Retrieved 2010-11-26.
^ abElan, Priya (2010-09-25). "Here they go again: new OK Go video is a White Knuckle ride". The Guardian. London. Retrieved 2010-09-25.
^"Super Bowl Commercials 2012: OK Go's Chevy Sonic Music Video". sbnation.com. 2012-02-05. Retrieved 13 June 2013.
^Seitz, Matt Zoller (2010-09-21). "Can OK Go save the movie musical?". Salon.com. Retrieved 2010-09-25.
^"14th Annual Webby Special Achievement Award Winners". Webby Awards. 2010-05-04. Archived from the original on 2013-04-04. Retrieved 2010-05-04.
^"OK Go win video of year award". The Daily Telegraph. London. 2010-10-13. Retrieved 2010-10-13.
^"OK Go win Audience Award For Best Video". Archived from the original on 2011-02-04.
^"OK Go Win UK MVA Awards Music Video of the Year". Ukmva.com.
^"YouTube Play: Live from the Guggenheim". guggenheim.org. Archived from the original on 20 July 2013. Retrieved 26 July 2013.
^"Spectacle:The Music Video". movingimage.us. Archived from the original on 7 January 2020. Retrieved 26 July 2013.
^"'Here It Goes Again,' OK Go's Latest Homemade Video (on Treadmills) Added by VH1". prnewswire.com. Retrieved 26 July 2013.
^"OK Go Video Release Party @ LACMA". breesays.buzznet.com. Archived from the original on 26 July 2013. Retrieved 26 July 2013.
^"TIMELINE: 2010-2012". lafilmfest.com. Archived from the original on 6 August 2013. Retrieved 29 July 2013.
^"Saatchi & Saatchi New Director's Showcase". saatchi.com. Archived from the original on 18 May 2013. Retrieved 26 July 2013.
^Kirsner, Scott (2009). Fans, Friends & Followers: Building an Audience and a Creative Career in the Digital Age. Boston, MA: CinemaTech Books. p. 88. ISBN 978-1-4421-0074-9. Archived from the original on 2019-06-30. Retrieved 2013-07-03.
The rock band OKGo has earned considerable fame for their creative but often low-budget music videos, most of which have been promoted through Internet...
OKGo is an American rock band originally from Chicago, Illinois, now based in Los Angeles, California. The band is composed of Damian Kulash (lead vocals...
(2017), as well as music videos, particularly for the alternative rock band OKGo. She has worked in film, television, commercials, music videos, stage, children's...
original on January 4, 2024. Retrieved January 5, 2024 – via YouTube. Bae, Ok-jin (October 24, 2022). 신한은행, 뉴진스와 함께하는 뉴 쏠 TV 광고 공개 [Shinhan Bank releases...
Alternative Albums and reached #12 on the Billboard Top Rock Albums. One Ok Rock videography The Japan Hot 100 was established in February 2008. The RIAJ Digital...
(November 21, 2008). "Britney Spears Doc Shows 'Where She Is And Where She Is Going,' Manager Larry Rudolph Says". MTV News. Viacom. Archived from the original...
singer and musician who is the lead vocalist of the Japanese rock band One Ok Rock. Moriuchi is the band's main lyricist and composer. In 2017, Kerrang...
Lovato released a collaboration with American DJ Marshmello, titled "OK Not to Be OK", in partnership with the Hope For The Day suicide prevention movement...
The videography of Russian punk-rave group Little Big consists of one concert album and 35 music videos (one as a guest performer) beginning in 2013....
The Goodies videography — the Goodies on DVD and VHS The Complete Goodies — Robert Ross, B T Batsford, London, 2000 The Goodies Rule OK — Robert Ross...
plays a prostitute in new 'Ride' video, has some old truckers for customers". OK!. Archived from the original on June 10, 2013. Retrieved October 12, 2012...
The videography of Korean-American rapper Jay Park consists of fifteen music videos, six Jay Park TV webisodes, two films and several appearances on television...
iHeart. Retrieved September 5, 2020. "Marshmello & Demi Lovato - OK Not to Be OK (Duke & Jones Remix)". October 2, 2020. Retrieved October 2, 2020 –...
You So Much Music Videos Karaoke 對你太在乎卡拉OK (May 1999, VCD) Unprecedentedness Music Videos Karaoke 前所未見精選卡拉OK (December 2004, VCD/DVD) Defenseless Heart...
the original on 30 July 2019. Retrieved 23 November 2019. "Sade artist videography". mvdbase.com. Archived from the original on 19 October 2012. Retrieved...
certifications – Kate bush" (in French). InfoDisc. Select KATE BUSH and click OK. "Gold & Platinum Searchable Database". riaa.com. Archived from the original...
– U2" (in French). InfoDisc. Retrieved 19 June 2021. Select U2 and click OK. "ARIA Charts – Accreditations – 2019 Albums" (PDF). Australian Recording...
Religion» (featuring Little Big) [«Finchi's Love Tape»] The Little Big videography consists of 35 clips & one video album «Live in St. Petersburg». 2015...
Brittany (November 11, 2009). "Whitney Houston to Take the Stage at the AMAs". OK!. Archived from the original on August 16, 2011. Retrieved March 17, 2011...
on 1 June 2009. Retrieved 2 May 2014.Note: Select FLEETWOODMAC and click OK "International Certifications" (PDF). Cash Box. 21 June 1980. p. 40. Retrieved...
record label SST Records and released its debut full-length album, Ultramega OK. The band subsequently signed with A&M Records, becoming the first grunge...
original (To access, select "The BEATLES" from drop-down list and press "OK") on 7 November 2011. Retrieved 18 July 2013. Peak chart positions for releases...
commanding presence in her videos." Madeline Roth of MTV wrote: "Her diverse videography encompasses some of the most memorable visuals of the 21st century",...
on 3 November 2011. Retrieved 1 November 2011. "Dionne Bromfield OK! TV interview". OK! TV/Channel 5 (UK). Archived from the original on 14 June 2012....
2012 International Emmy® Award for Arts Programming". "SILVER WINNER: VIDEOGRAPHY / CINEMATOGRAPHY — BRANDED CONTENT". "Blue Man Group: Color them cool"...
MCCARTNEY and click OK. "French album certifications – Wings" (in French). InfoDisc. Retrieved 23 May 2022. Select WINGS and click OK. "Gold-/Platin-Datenbank...
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